The role of visual communication design to increase public literacy on the history of Spice Route in supporting Indonesia’s proposal toward UNESCO’s World Cultural Heritage

Abstract

Previous studies show that the process of reproduction of nationalism through the reconstruction of national history and national identity is no longer always the elite’s initiation. Democratization and globalization also provide space for people to re-interpret the ideal picture of Indonesia. The learning tradition of contemporary society in general is an interesting fundamental issue. Global connectivity and the advancement of information technology have also created new habits in acquiring knowledge. As a result, contemporary society is increasingly ignorant of history and alienated from its cultural roots. This research intends to examine the extent to which visual communication design can increase public literacy, especially about the state efforts in reconstructing national history and Indonesian identity through the cultural-historical narrative of Spice Route. In line with President Joko Widodo’s vision to position Indonesia as the global maritime fulcrum in 2045, the legacy of the spice trade route, which is also an intercultural exchange route, will be proposed by the government of Indonesia as a World Cultural Heritage to UNESCO. The methods used in this qualitative study are auto-ethnography, participant-observation, in-depth interviews, and visual communication design methods through analysis of form-content-context, both descriptive and reflective. Through the findings, visual communication design has great potentials in increasing public knowledge on Spice Route narrative, especially in encouraging curiosity and willingness to learn more about Indonesian history and cultures.

Reconstructing Identity through Spice Route Narrative:

“…As Garamond is generally available on computer devices, anyone can apply this identity easily. Thus, the consistency of the campaign identity can be maintained [18]. The application of this simple and modest visual identity provides flexibility for members of the community with a wide range of segmentation without feeling awkward with excessive styling.…”

“…This grand narrative seemed to inspire the nationalism of the designers, who contributed to this exhibition voluntarily. With the help of a good communication strategy, visitors to the National Museum jumped to 25,000 people in over two weeks during the Spice Route exhibition [18].…”

Importancia de la narración de cuentos en la educación

“…De acuerdo, Kumoratih et al (2021); Talledo y Vera (2019) a través de la narración conduce a emociones y sentimiento por parte del oyente y lector, facilitando el proceso de educación y aprendizaje; de esta manera facilita la interacción entre profesores y alumnos. La narración de cuentos se convierte en un recurso educativo universal que se puede utilizar en una variedad de áreas para resolver problemas entre la educación escolar.…”

Daya Saing Dan Faktor Yang Mempengaruhi Ekspor Lada Indonesia Ke Amerika: Pendekatan Revealed Comparative Advantage

“…Sejak dulu Indonesia dikenal sebagai salah satu penghasil tanaman rempah-rempah terbesar di dunia. Berdasarkan data ari data Negeri Rempah Foundation, sekitar 400-500 jenis rempah di dunia, 275 di antaranya ada di Asia Tenggara dan Indonesia menjadi negara yang memiliki jenis rempah terbesar sehingga dijuluki sebagai Mother of Spices (Kumoratih et al, 2021). Lada merupakan komoditas rempah utama yang memiliki volume ekspor terbesar di Indonesia.…”