The Role Website Quality, Credit Card, Sales Promotion On Online Impulse Buying Behavior

Prasetio, Adhi; Muchnita, Aliffia

doi:10.24912/jm.v26i3.922

Cited by 5 publications

(4 citation statements)

References 27 publications

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“…Because t-count > t-table (4.207 > 1.64) and significance 0.000 < 0.05, H0 is rejected and H4 is accepted regarding the effect of using a credit card on impulse purchases. This study's findings are consistent with those of Prasetio and Muchnita (2022), who found that the use of credit cards influences impulse purchases. Phau and Woo (2008) found that the use of a credit card can increase spending and strengthen the link between money attitudes and impulsive purchases.…”

Section: T-testsupporting

confidence: 91%

The effect of personal factors and situational factors on impulse buying on Tiket.com users in Indonesia

Fitri,

Millanyani

2023

AMBR

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This study aims to examines the effect of personal factors and situational factors on impulse buying in the context of impulse tourism especially on Tiket.com users in Indonesia. The survey method was used, and questionnaires were distributed to Tiket.com users. A sample of 400 respondents and the data were analyzed using multiple regression analysis with the help of SPSS 26 version software. The findings reveal that impulse buying tendency (IBT), materialism (MT), use of credit cards (CCU), personal situation (PS), motivational activities by retailers (MAR), serendipity information (SI) have a positive and significant effect on impulsive buying among Tiket.com users in Indonesia. Higher level of IBT, MT, CCU, PS, MAR, and SI variables increase the impulse buying impulse purchases for Tiket.com users in Indonesia. However, the research shows that website quality (WQ) and product attributes (PA) have a negative and significant influence on impulsive buying. The shopping enjoyment tendency (SET) and scarcity (SC) have no effect on impulsive buying (IB) for Tiket.com users in Indonesia. Based on these findings, it is suggested that further studies be conducted utilizing the same model with various objects to compare impulse purchases among Online Travel Agent (OTA) users and provide new insights into consumer behaviour, along with explore other factors that influence impulse purchases.

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Section: T-testsupporting

confidence: 91%

The effect of personal factors and situational factors on impulse buying on Tiket.com users in Indonesia

Fitri,

Millanyani

2023

AMBR

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“…[7], and Widyastuti [11]. The sales promotion scale composed of two indicators was adapted from Prasetio & Muchnita [18] study. The impulse buying scale, composed of four indicators, was adapted from Celik et.al.…”

Section: Methodsmentioning

confidence: 99%

Exploring Consumers’ Impulse Buying Behavior on Social Commerce Platforms: The Role of Fear of Missing Out (A Study on Tiktok Livestream-Selling)

Widodo

2023

Advances in Economics, Business and Management Research

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Live streaming is becoming popular, and many social media vendors have adopted live streaming platforms. Live streaming has led to improve sales performance. In Indonesia, the live stream-selling market in Indonesia or selling via live streaming is growing. Some of them are on the video platform and Tik-Tok social media. Live streaming shopping allows streamers (online sellers) to show the product in live video and show the product's detail. This makes online channels, including e-commerce and live streaming selling, influence people to behave impulsively. This study aims to examine the influence of sales promotion and FOMO on impulse buying and how impulse buying behavior affects postpurchase dissonance, a study on TikTok live stream-shopping. This study focuses on five variables: Fear of missing out (FOMO), sales promotion, impulse buying, product dissonance, and emotional dissonance. Based on previous research, Fear of missing out and sales promotion influenced impulse buying behavior. While, impulse buying influences someone's purchase dissonance. The researcher surveyed 115 Indonesian millennial as respondents. The results show that Fear of missing out and sales promotion positively influence impulse buying, and impulse buying positively influences product and emotional dissonance.

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“…Impulse buying, closely linked to consumer buying decisions, is influenced by a spectrum of internal and external factors. Internal factors encompass individual traits and mental states, while external factors encapsulate store characteristics, in-store displays, and promotional approaches (Abdelkhair et al 2023;Prasetio and Muchnita 2022). Henceforth, our primary research objective is to discern the pivotal factors influencing impulse buying behavior.…”

Section: Introductionmentioning

confidence: 99%

Influential Factors of Impulsive Buying Behavior: Analyzing Retail Dynamics at Hyperstar Shopping Mall in Pakistan

Sangi,

Pirzado,

Abro

et al. 2024

ABBDM

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In the perpetually shifting and dynamic realm of retail, the pivotal elements of differentiation and ensnaring customer trustworthiness stand as paramount imperatives. The crucial strategy for retailers in steadfast customer retention and captivating is to understand the complex factors behind impulse buying behavior. Henceforth, this study explores the influential factors guiding impulse buying and their dominancy in securing customer loyalty. Our primary goal was to differentiate influential factors of impulse buying behavior and then discover their adeptness potential for customer acquisition. More importantly, our focus gravitated towards dissecting the shopping environment encasing Hyperstar, Karachi, to extract empirical data through a meticulously targeted survey mechanism. A quantitative approach was implemented, surveying 382 respondents within the boundaries of Hyperstar. Employing a 5-point Likert scale questionnaire, the scrutinization leveraged a conventional tool, ensuring an unwavering reliability quotient exceeding 0.7 thresholds for each differentiated factor. The survey questionnaire was borrowed from antecedent researchers to seamlessly align with the context while ensuring robustness.The research culminated in the discernment of distinct factors; sensation cues, promotional approaches, and window displays. Exhibiting a positive correlation with impulse buying bents for retail commodities. Most notably, sensation cues appeared as the foremost catalyst, exerting a strangely profound influence on impulse buying behavior.The research steadfastly emphasizes the pivotal role played by sensory stimuli in direction-finding impulse purchases. By purposefully managing sensation cues line-up promotional strategies and window displays, retailers can efficiently attribute impulse buying behaviors to adoptive customer engagement and customer loyalty, to fortify the market standing in the dynamic retail domain.

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The Role Website Quality, Credit Card, Sales Promotion On Online Impulse Buying Behavior

Cited by 5 publications

References 27 publications

The effect of personal factors and situational factors on impulse buying on Tiket.com users in Indonesia

The effect of personal factors and situational factors on impulse buying on Tiket.com users in Indonesia

Exploring Consumers’ Impulse Buying Behavior on Social Commerce Platforms: The Role of Fear of Missing Out (A Study on Tiktok Livestream-Selling)

Influential Factors of Impulsive Buying Behavior: Analyzing Retail Dynamics at Hyperstar Shopping Mall in Pakistan

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