“…Consequently, a number of scholars argue that annual reports can be viewed as marketing tools designed to build brands, as well as to promote products and services to multiple audiences (Dröge, Germain, & Halstead, 1990;Subramaninan, Insley, & Blackwell, 1993). A less common perspective is that related to political economy, which recognizes political, economic and social tensions and argues that annual reports are ideological instruments that represent specific interests (Burchell, Clubb, Hopwood, & Hughes, 1980;Cooper & Sherer, 1984;Guthrie & Parker, 1989). Companies may also try, through the use of this particular communication medium, to legitimize their existence by convincing society that their actions are in line with community objectives and values (O'Donovan, 2002;Lanis & Richardson, 2013).…”