2015
DOI: 10.1007/978-3-319-18533-0_2
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The Roles of Big Data in the Decision-Support Process: An Empirical Investigation

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Cited by 35 publications
(21 citation statements)
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“…The Big Data phenomenon [16], generally, and the analysis of very large data sets also plays an important role in the process of rich business insights creation [9]. Big Data is a source of many opportunities in multiple areas, like an increase in operational efficiency, creation of informed strategic decision, and also better customer service, etc.…”
Section: B Pwm and Sales Data Vectorizationmentioning
confidence: 99%
“…The Big Data phenomenon [16], generally, and the analysis of very large data sets also plays an important role in the process of rich business insights creation [9]. Big Data is a source of many opportunities in multiple areas, like an increase in operational efficiency, creation of informed strategic decision, and also better customer service, etc.…”
Section: B Pwm and Sales Data Vectorizationmentioning
confidence: 99%
“…The world is linked together, and customers' preferences change constantly. Therefore, different communication channels can be checked, and tracking specific profiles or decision makers' behavior can be tracked and monitored [38]. Additionally, firms are rightly seeing data as assets that they are underwriting.…”
Section: Why Business Intelligence and Data Analyticsmentioning
confidence: 99%
“…For example, the research paper by [8], presented a theoretical examination of organizational and technical elements within the process of decision making, by exploring the interrelated relationships between Big data and business intelligence within the context of decision making. They discussed the potential…”
Section: Related Workmentioning
confidence: 99%