“…For example, an often overlooked difficulty is not only meeting the language/dialect needs of the heterogeneous Latino population and finding measures that have been validated in the general or specific Latino population(s) but also ensuring that measures reflect culture, values, and beliefs of participants from heterogeneous Latino groups (Sue & Dhindsa, ). Furthermore, researchers of sexual activity, HIV/AIDS, and substance use among Latinos have cited challenges in recruitment and participation because of cultural mistrust; values such as marianismo , a gender value that reflects both positive and negative dimensions of Latina femininity and familial hierarchy (Sanchez, Whittaker, Hamilton, & Zayas, ); and stigma (Tucker et al, ). Researchers have attempted to overcome these challenges by suggesting or implementing noteworthy practices such as multistep translation methods, pilot‐testing questionnaires with ethnically diverse Latino groups, and thorough training of interviewers in cultural sensitivity (e.g., Herman et al, ).…”