The Roles of Lifestyle, Future Need and Customer Preferences in Customer’s Satisfaction on Islamic Banks Products and Services

Abstract

This paper aims to address the relationship and the influence of lifestyle, future need, customer preferences toward customer’s satisfaction on Islamic banks products and services in northern region of Malaysia. This study used quantitative research method. Data were collected via questionnaires from 250 respondents from four different Islamic banks and data was analysed using SPSS v22 software. The study found that all the independent variables have positive significant relationship towards the satisfaction of Islamic banks’ services with the highest correlation is lifestyle and the lowest is future need factor. The study concluded that the lifestyle variable has the strongest influence to the dependent variable, followed by future need and customer preferences. This study provides a useful analysis to the policy makers in helping them to draft new policies and programmes relating to Islamic products and services which affects the masses. Besides, the result helps marketing team in Islamic banks to formulate strategies for future promotional activities. This paper empirically identified the relationship and the influence factors between lifestyle, future needs, customer preferences and the satisfaction among customers in using Islamic banks services.

Impact of COVID-19 on Student’s Emotional and Financial Aspects in the Higher Learning Institutions

“…The demographics background of respondents is one of the important aspects that need to be adequately analyzed; this is because the different backgrounds of the respondents will indicate the other need and approach. This is in line with several studies such as Singh (2014), Wahab (2018), Naim et al (2019), and Wahab and Tajuddin (2019) that have stated that demographic factors play an important role to improve and overcome specific issues. Based on the study, the respondent's background is from the students' perspectives from higher learning institutions.…”