The geographical patterns of the Italian electoral discontent have been strengthened by the European elections of 2019. The growing populist sentiments have been fuelled by the political programmes focusing on national‐popular issues, which have pushed the escalation of the right‐wing sovereign/nationalist political parties. While the literature has stressed that long‐term socioeconomic structural decline is among the main reasons feeding the rise of the European distrust, little is yet known about the micro‐scale populist voting patterns in Italy. Through a parametric approach with linear models, the main determinants of discontent, at municipal level, are revealed and, specifically, it results that (un)employment, long‐term cultural change and immigration are the main drivers of the right‐wing populism intensity growth in the European elections of 2014 and 2019.