Backgroud: To evaluate the overall survival (OS) after transarterial chemoembolization (TACE) combined with apatinib in patients with advanced hepatocellular carcinoma (HCC), and to identify the factors affecting patient survival. Methods: Fifty-one patients with HCC who received TACE combined with apatinib in our hospital from June 2015 to May 2017 were enrolled and followed up until May 2019. The OS and progression-free survival (PFS) were calculated using the Kaplan-Meier method. Log-rank test and Cox regression model were used to determine the factors affecting the patients’ OS. Results: The median OS and PFS of the patients were 15 months and 10 months, respectively. The 1-, 2-, and 3-year survival rates were 62.7%, 23.5%, and 1.8%, respectively. Univariate survival analysis showed that patients with Child-Pugh A (P = 0.008), severe reduction rate of proper hepatic artery (P = 0.013), hand-foot syndrome (P = 0.006), secondary hypertension (P = 0.042), AFP< 400 ug/L (P = 0.076), and without ascites (P = 0.013) had a better OS. Multivariate analysis showed that hand-foot syndrome (P = 0.004), secondary hypertension (P = 0.034), and reduction rate of proper hepatic artery (P = 0.028) were independent predictors of better OS. Conclusions: TACE combined with apatinib is a promising treatment for advanced HCC. Hand-foot syndrome, secondary hypertension, and the reduction rate of proper hepatic artery were associated with a better OS.