The SAGE Handbook of International Corporate and Public Affairs

Bernal-Bermúdez, Laura; Olsen, Tricia D.

doi:10.4135/9781473957916

Cited by 17 publications

(6 citation statements)

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“…Public relations employees should be able to reflect their professional feelings to the practices considering how trust and cooperation can be established and strengthened, how not only short-term but long-term results can be achieved and value the creation process. Harris and Fleisher (2016) argue that public institutions need to listen to the government's views, and that politicians may not want to hear their own strategic views. However, public institutions need to establish good relations with society in order to survive.…”

Section: Relationship Building Strategies In Public Relationsmentioning

confidence: 99%

Public relations in public institutions: A research on the effectiveness of communication process

Çelebi¹

2020

HumanSciences

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Public relations practitioners can assume many different roles in public institutions. The common goal of these different roles is to try to influence the attitudes, beliefs and behaviors of the target groups through effective communication strategies. Thus, support from the public is considered. In this study, it is aimed to find out the effective strategies to improve the quality of the relations with the target groups of public institutions. For this purpose, the relationship between the communicative process established by public institutions with their target groups and relational results were examined. The research conducted on 251 people revealed that perceived communicative skills of local public institutions had positive effects on public relations perceptions (trust, commitment, satisfaction). The most important dimension is satisfaction. On the other hand, a weak relationship was found between the communicative process and control mutuality. This finding indicates that public relations department is not effective in the decision making process in public institutions. The results of the research are proposed to improve the relational results between public institutions and target groups.

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Section: Relationship Building Strategies In Public Relationsmentioning

confidence: 99%

Public relations in public institutions: A research on the effectiveness of communication process

Çelebi¹

2020

HumanSciences

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“…As practitioners create campaigns that build and manage relationships among a wide variety of organisations and audiences, they mobilise promotional tools and techniques across different spaces and places. However, while normative models exist for PR and public affairs work (Grunig, 1992; Harris and Fleisher, 2005), relatively little is known about actual practice, how it has evolved and how it changes based on various clients, audiences or issues (L’Etang, 2012; L’Etang et al, 2012). We suggest there needs to be more detailed investigation of the strategies and influence of PR practitioners as promotional intermediaries, rather than organisational functionaries.…”

Section: Apprehending Pr As a Promotional Industrymentioning

confidence: 99%

Apprehending public relations as a promotional industry

Aronczyk

Edwards

Kantola

2017

Public Relations Inquiry

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Introduction to the special issue: Apprehending public relations as a promotional industryThis special issue comes out of a pre-conference for the International Communication Association annual meeting in June 2016. The aim of the pre-conference, and of this special issue, is to place promotional practices in political, economic and/or social context; to consider how promotion intervenes into and influences constellations of power; and to reflect on the role of public relations and promotion in spheres of civic life. Our aim was to assess the circulation of promotional and public relations practices in terms of communicative power -who gets what, by what means and with what kinds of consequences. In this editorial, we consider the scholarly landscape that frames investigations of public relations as/and promotion. We set the scene for the three papers that follow, each of which focuses in novel ways on the societal and political significance of promotional activities, and of public relations in particular, as used both alongside, and independently of, other promotional techniques. The context: Contemporary promotional culturesPromotion responds to, and emerges from, the political, economic, social and cultural order of the times. It has played a fundamental role in our history, and contributes to the possibilities of our present and future lives. Promotional techniques are used to sell things, ideas and ways of life that are deemed necessary for audiences to adhere to by corporates, governments and other organisations.From this perspective, promotion is not only an act of exchange, it is -and has long been -a sociocultural intervention in our daily lives (Wernick, 1991).Histories of promotional industries demonstrate that promotion is deeply entwined with complex changes in social, economic and political circumstances, in media systems and in cultural beliefs and norms

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“…Illustrating the methodology, the blog of Beppe Grillo, founder of the Movimento 5 Stelle, is analysed. There is a very useful case study on this campaign by Gianluca Vinicio Aguggini in Harris and Fleisher (), which is available from the end of this year.…”

mentioning

confidence: 90%