The sales-marketing interface: A systematic literature review and directions for future research

Biemans, Wim G.; Malshe, Avinash; Johnson, Jeff S.

doi:10.1016/j.indmarman.2022.02.001

Cited by 21 publications

(6 citation statements)

References 122 publications

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“…According to Refs. [ 88 , 90 ], a systematic literature review is “a reproducible, scientific, and visible process.” The systematic review has been applied throughout many different study areas, such as advertising [ 91 ], e-commerce [ 92 ], sales management [ 93 ], and consumer behavior [ 94 ].…”

Section: Review Methodologymentioning

confidence: 99%

Exploring the application of ICTs in decarbonizing the agriculture supply chain: A literature review and research agenda

El jaouhari,

Arif,

Samadhiya

et al. 2024

Heliyon

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Section: Review Methodologymentioning

confidence: 99%

Exploring the application of ICTs in decarbonizing the agriculture supply chain: A literature review and research agenda

El jaouhari,

Arif,

Samadhiya

et al. 2024

Heliyon

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“…Lastly, with a focus on customer satisfaction, organizations can maintain good relationships and build customer loyalty, which in turn will support the achievement of long-term goals. By integrating these concepts, organizations can create a satisfying customer experience and succeed in marketing their products or services (Biemans et al, 2022).…”

Section: Theoretical Foundationmentioning

confidence: 99%

Islamic Marketing In The Context Of Buying And Selling

Syakir,

Rahadian,

Leonita Siwiyanti

2024

isc-beam

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Marketing in the context of Islam that is appropriate is marketing that follows the teachings and sunnah of the Prophet SAW. In the work environment, the attitude of maintaining honesty must be instilled so that consumers obtain various information about the products and services sold. The Prophet (peace be upon him) always guaranteed himself what he sold to his customers. The type of research used in this writing is literature research and the author collects information including books, scientific articles, research-related sources, and sources collected. Marketing is a science that is developing very quickly. So is the marketing department of a company with a very strategic position. This can be understood because marketing is a benchmark for a company's success. When a company/industry produces a product or service but cannot market it, the company it manages faces problems. Therefore, profits are the spearhead of the survival of a company. Marketing is a social process allowing individuals and groups to offer, produce, and exchange products and services freely. The results of this study can be seen that in the integration of Islamic marketing in the context of buying and selling, consumers, individuals, and groups will get their needs and desires by creating offers and exchanging products or value with other parties.

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“…As a result, marketing and sales should not be considered the same. (Biemans et al, 2022), marketing involves various activities aimed at promoting and delivering products or services to customers. It includes market research, product development, pricing strategies, distribution channels, advertising, and promotional efforts.…”

Section: Salesmentioning

confidence: 99%

The Objective is to Enhance Sales through an Offline to Online (O2O) Strategy (Case Study: Kampoeng Merdeka Clothing in Makassar City)

Murdifin

2023

Preprint

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This study aims to investigate how the adoption of an online to offline (O2O) transition strategy impacts the sales volume of Kampoeng Merdeka Clothing. The O2O strategy includes various components, such as establishing O2O platforms, delivering personalized services, ensuring secure transactions, and engaging in offline business activities. The research employs a quantitative approach, focusing on consumers who have made clothing purchases from Kampoeng Merdeka Clothing in Macassar. The sample size comprises 83 respondents, deliberately selected using the Slovin approach. The data analysis and methodology involve the application of Partial Least Squares (PLS) structural equation modeling to assess both the external and internal models. The findings of this study emphasize the significant and positive influence of the variables "Build O2O Network Platform," "Provide Personalized Experience," "Safeguard Transactions Security," and "Offline Business" on driving the sales growth of Kampoeng Merdeka Clothing. These results indicate that the O2O transition strategy has a substantial impact on the brand's sales performance, with the establishment of O2O platforms and personalized services playing crucial roles. Additionally, ensuring secure transactions and engaging in offline business activities further contribute to the overall success of Kampoeng Merdeka Clothing in the market. This research sheds light on the effectiveness of the O2O approach in boosting sales for clothing brands and underscores the importance of integrating online and offline elements to maximize business outcomes.

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The sales-marketing interface: A systematic literature review and directions for future research

Cited by 21 publications

References 122 publications

Exploring the application of ICTs in decarbonizing the agriculture supply chain: A literature review and research agenda

Exploring the application of ICTs in decarbonizing the agriculture supply chain: A literature review and research agenda

Islamic Marketing In The Context Of Buying And Selling

The Objective is to Enhance Sales through an Offline to Online (O2O) Strategy (Case Study: Kampoeng Merdeka Clothing in Makassar City)

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