The Satisfaction of Tourists and Policy Guidelines for Tourism Development in Khon Kaen, Thailand

Abstract

The objectives of this research were to study the policy guidelines for tourism development in the city of Khon Kaen and the satisfaction of tourists who travel there. We have utilized both quantitative and qualitative methods for our study. Quantitatively, we provided 400 questionnaires to travelers and analyzed the subsequent data through mean and standard deviations. Qualitatively, we conducted focus groups and analyzed the data via descriptive analysis. The results of this study indicate that Khon Kaen lacks public transportation and thereby experiences numerous traffic jams. The results also show that the Khon Kaen museum is old and largely undeveloped and tourism-related activities are effectively nonexistent in the city. Local government is the main factor in the development of tourism in Khon Kaen, and it can work to renovate the museum with cooperation from the central government, set up Khon Kaen as a center for MICE (meetings, incentives, conventions, and exhibitions) business, and renovate the landscape, the city park, and the environment of the city. In addition, casinos and legal gaming need to be developed. However, it is very difficult to discuss this possibility because many people debate the need for such measures, and more time is required to resolve this issue.

Tourist Transportation Problems and Guidelines for Developing the Tourism Industry in Khon Kaen, Thailand

“…However, Khon Kaen faces many problems, such as traffic jams and a lack of public transportation (Economic Intelligence Center, 2014). Good public transportation is very important to Khon Kaen because of poor public transportation and traffic jams, which are obstacles to both local residents and tourists who visit Khon Kaen (Kantawateera et al, 2014). In line with researchers' findings about the importance of tourism related to transportation and the specific problems with tourism-related transportation in Khon Kaen, this paper poses research questions about the region's tourism and transportation problems, as well as propose guidelines for the development of tourism and transportation in Khon Kaen.…”

The Management Strategy of Cultural Tourism: A Case Study of Sakon Nakhon Province, Thailand

“…Central and local governments should present and promote culture, and the night tourism landscape should be developed. However, at the same time, every development should also seek to be aware of environmental and social sustainability (Kantawateera, Naipinit, Sakolnakorn, & Kroeksakul, 2014). As the literature review above shows, researchers can draw a conceptual framework as shown in Figure 1.…”