The paper critically examines how work is shaped by performance measures. Its specific focus is upon the use of journal lists, rather than the detail of their construction, in conditioning the research activity of academics I logic of journal lists is to endorse and cultivate a research monoculture in which particular criteria, favoured by a given list, assume the status of a universal benchmark of performance ( research quality ). The paper demonstrates, with reference to the Association of Business Schools (ABS) Journal Guide , how use of a journal list can come to dominate and define the focus and trajectory of a field of research, with detrimental consequences for the development of scholarship.