The Scientist as a Referent in the Communication of New Technology

Beal, George M.; Rogers, Everett M.

doi:10.1086/266828

Cited by 8 publications

(7 citation statements)

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“…Some of the most influential early works include Ryan and Gross's (1943) analysis of the diffusion of hybrid corn, Hagerstrand's (1967) investigation of the diffusion of TB tests in Sweden, Coleman, et al's (1966) study of the adoption of tetracycline among Midwestern doctors, Katz and Lazarsfeld's (1955) celebrated formulation of the two-step flow of influence process, Rogers' contribution to the early empirical literature on farm innovations (Beal and Rogers, 1958), and Rogers and Kincaid work on contraceptive behavior (Rogers and Kincaid, 1980). The main goal of all these studies is to assess the effects of the mass media -a central source of diffusion -the degree of influence of individuals located at the top of the community hierarchy (agents of change), and the relative contribution of interpersonal interactions within the boundaries of the community where the innovation is spread.…”

Section: Traditional Diffusion Theoriesmentioning

confidence: 99%

Diffusion in Sociological Analysis

Palloni

2015

International Encyclopedia of the Social &Amp; Behavioral Sciences

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Section: Traditional Diffusion Theoriesmentioning

confidence: 99%

Diffusion in Sociological Analysis

Palloni

2015

International Encyclopedia of the Social &Amp; Behavioral Sciences

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“…Mark and stock their place of business as a fallout shelter. 6. And so on, through the many specialized civil defense programs,…”

Section: Background Op the Studymentioning

confidence: 99%

“…One rationale for conducting such a study is generated from the problem introduced when there is a deliberate attempt by a change agent to influence individual decision making, or specifically, the difficulties encountered when an attempt is made to influence individuals to accept new means and ends, in their ongoing day to day activity. Studies have been conducted by other researchers to evaluate the impact of the change agent on individual decision making (1), (4), and (6). Other studies have sought to delineate the factors assumed to influence in dividual decision making (2).…”

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confidence: 99%

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Social psychological factors related to adoption of public fallout shelters

Schwieder

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1966Signature was redacted for privacy.Signature was redacted for privacy.Signature was redacted for privacy. ilTABLE OP CONTENTS Page SUMMARY 149 BIBLIOGRAPHY 153 ACKNOWLEDGEMENTS 160 APPENDIX l6l 4 The theoretical concepts used in this dissertation are derived from the disciplines of : (1) Sociology, (2) Social Psychology, and (3) Psychology,To accomplish the foregoing objectives, the following order of presentation will be followed; (1) A background of the study will be given to familiarize the reader with pre vious theoretical and empirical endeavors, (2) The conceptual framework used in this dissertation, whereby certain specific assumptions are given, and conceptualization of the major con cepts is discussed, (3) The derivation of specific empirical hypotheses to be tested, and the operational measures to be used to relate the theoretical with the empirical concepts, (4) The analysis of data secured from the study, with specific, appropriate statistical interpretation of the findings, (5) Discussion of the findings. Including additional data analysis and suggestions for additional research, and (6) A brief summary presenting the conceptualization of the study and the findings. The bibliography will suggest sources of data and information appropriate to the study, as well as provide a partial resource for additional research. 67.Wilkening, E. A. and Johnson, Doanald. A case study in decision making among a farm owner sample in Wisconsin,

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“…, (4), and (6). Other studies have sought to delineate the factors assumed to influence in dividual decision making (2).…”

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confidence: 99%