currently works as a professor of international management at the University of Applied Sciences, FH Joanneum (Graz, Austria), and at the University of Maribor (Slovenia). Since 2017, he has also been working as a chief operation officer and the head of the Central European Office at Save-Ideas.com©. His other positions are as follows: manager and owner of Palemid LLC, member of supervisory board at KBM Infond, regional editor for Central and Eastern Europe at European Journal of International Management, member of the editorial board at International Journal of Trade and Global Markets, member of the editorial board at Imago Europae (Florence, Italy), and member of the editorial board at International Journal of Diplomacy and Economy. His research interests are in the field of international business, strategic management, regional economic integration, cross-cultural management, and management of cities and regions.
PrefaceCities and regions represent the driving force of development in economic, social, and cultural life and reflect the spatial organization of human society. Furthermore, strategic urban regions are becoming increasingly important players in the global economy, as the impact of national states decreases while the impact of cities and urban regions is increasing. The process of globalization is reflected in the tendency for gaining competitiveness and efficiencies of global trends.In a large number of countries, and especially in the EU itself, there is a growing interest in the economic contribution that cities and regions can make to the GDP. Of course, cities and regions remain enormously diverse. There is not a single model of an urban/regional development, and the challenges are not the same. Important differences shape the challenges that cities/regions face: social composition, their economic structure and functions, and geographical location and size. Simultaneously, national differences in cultures and traditions, institutional arrangements, economic performance, and government policy have an important impact, too.Nevertheless, despite the differences between them, cities/regions are affected by many common trends and face common challenges. In particular, the key challenge they face is to develop new models of decision-making, which will increase their economic competitiveness but at the same time reduce social exclusion. City/regional governments are highly complex organizations. They need to respond to the demands of many different groups and manage the allocation of resources between different, and often competing, claims.To make sure that cities reach their intended destination, they need to be aware of their starting position. This requires them to ask some important strategic questions, identify their strengths, and work toward eliminating areas of weakness.Once cities have identified where they are, they need to decide where they want to be in the future. And to do this, they need to understand the significant trends that will influence the direction in which the future unfolds.T...