The Segmentation of Local Television Audiences in Central Java in the Digital Era

Warto, Warto

doi:10.26623/themessenger.v11i2.1278

Cited by 2 publications

(1 citation statement)

References 5 publications

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“…Television today is no longer the main communication channel for a person to get information (Warto, 2019). It can be seen in the digital native generation, including Generation Y and Generation Z, who grew up together with internet technology and made social media the main source of information (Prensky, 2011) The convergence of media due to technological developments has increasingly changed how people consume media (Zamroni, 2021).…”

Section: Introductionmentioning

confidence: 99%

Public Perception of Indonesian Television Broadcasting Programs Quality

Prastowo

Hidayat

2022

Komunika J. Dakwah dan Komun

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The public's interest in television programs is raised due to their function to increase education and protect the country from conflict or disharmony. According to the function of media, the media has three purposes: as a watchdog, a public forum, and media for public participation. The media also has the assignment to critique the government if they need to be released good regulations for the public. So the researchers are interested in exploring media content, especially television. This research analyzes the public perception of television programs such as news, talk shows, variety shows, infotainment, soap opera, religion, kids' programs, and tourism and culture. In collaboration with Komisi Penyiaran Indonesia (KPI), researchers collect program samples from television from August until December. To collect the data, we held a focus group discussion with eight informants from Universitas Padjadjaran who are experts in media, politics, religion, cinema, and content. The research results show that four programs have an index below the line. The programs include infotainment 2,81; variety shows 2,72; soap operas 2,83, and tourism and culture 2,43. Therefore, producers need to do more in-depth research before creating a show. It is useful for increasing the overall understanding of the target audience's tastes, preferences, characteristics, and knowledge level.

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Section: Introductionmentioning

confidence: 99%

Public Perception of Indonesian Television Broadcasting Programs Quality

Prastowo

Hidayat

2022

Komunika J. Dakwah dan Komun

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The guardian of local culture: the dynamic of Indonesian local television to survive against global media onslaught

Haryono,

Bungin,

Teguh

2024

JICES

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Purpose The idea of television as a space for cultural and local wisdom has been enthusiastically welcomed by many parties. Regrettably, this expectation proves to be nothing more than an empty hope. Indonesian national television rarely broadcasts content with local cultural nuances. National television broadcast is filled with popular and global cultural content. Only local television tries hard to remain the last guardian of Indonesian culture and local wisdom. Several studies have raised the issue of local television broadcast content but have not succeeded in explaining the dynamics that occur in the management of local television to maintain and inherit local culture. This study aims to fill this gap. Design/methodology/approach This research was conducted using a qualitative descriptive method with interview techniques as data collection methods. Findings Indonesian local television continues to struggle to become the guardian for the sustainability of Indonesian local culture by emphasizing its market segmentation and trying to meet their needs, trying hard to implement intensification and extensification strategies, continuing to struggle to balance the onslaught of global culture and relying on government agencies as a nice market. However, the role and support of the government are greatly needed. Without it, local television will surely fall. Originality/value This research reflects the dynamics that occur in the management of local television which is very challenging. By revealing the struggles that local television goes through in fortifying local culture and the minimal role of the Indonesian government, this research contributes to the development of sustainable strategies and the inheritance of local culture in this global era.

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The Segmentation of Local Television Audiences in Central Java in the Digital Era

Cited by 2 publications

References 5 publications

Public Perception of Indonesian Television Broadcasting Programs Quality

Public Perception of Indonesian Television Broadcasting Programs Quality

The guardian of local culture: the dynamic of Indonesian local television to survive against global media onslaught

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