Abstract:This study examines personal names as semiotic signs in language. Specifically, it investigates the naming patterns of two cultures; Igbo and Itsekiri. It aims to show how people’s worldviews are reflected and sustained through names. The study focuses on latent connotative and ideological meanings of names in the two cultures under investigation. In doing this, the Saussurean and Peircian concepts are harmonised for ease of analysis. The data is drawn from both cultures and consists of 77 names; 38 from Igbo … Show more
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