The semiosis of Swedish car colour names: Descriptive and amplifying functions

Bergh, Gunnar

doi:10.1075/z.137.22ber

Cited by 5 publications

(8 citation statements)

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“…poetry (Bernhart 2001), advertising (Bergh 2007;Klaus 1989;Stoeva-Holm 2007;Wyler 2007), travelogues (Steinvall 2011), artists' discourse (Anishchanka 2010;Plümacher 2007). The broader context brought into the scope of these analyses gives access to an even wider range of factors involved in the usage of color names.…”

Section: Linguistic Perspective On Variation In Color Lexiconsmentioning

confidence: 99%

“…For instance, Stoeva-Holm (2007) describes color naming strategies relative to the different types of referents common in fashion including single colors, color combinations and patterns. Bergh (2007) discusses marketing-related aspects of color naming in the automotive industry, e.g. status communication through evocative imagery in names like tropic green metallic or diplomat blue.…”

Section: Linguistic Perspective On Variation In Color Lexiconsmentioning

confidence: 99%

“…The underlying logic of this argument lies in the diversity and specificity of color naming in marketing. This notorious practice in color marketing is driven by the fine-grained distinctions that often need to be made between a large number of similar colors (Wyler 2007) and the tendency to create elaborate names that are intended to evoke appealing images 'boosting' the attractiveness of the product (Bergh 2007). To give an example, paint retailers often display dozens of blue shades next to each other presenting the complete palette to the consumer.…”

Section: Figurementioning

confidence: 99%

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Usage-related variation in the referential range ofbluein marketing context

Anishchanka

Speelman

Geeraerts³

2015

FOL

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The paper explores language-internal variation in the referential meaning of the lexical form blue. Taking a usage-based cognitive approach, we analyze the referential range of blue in several marketing contexts from a semasiological and an onomasiological perspective. The study develops an interdisciplinary method that combines frequency analysis with mapping of the referent distributions in the three-dimensional CIELab color space. It is argued that the observed referential variation in blue is influenced by usage-related factors such as availability of the referents, diversity of color naming strategies and onomasiological competition between lexical forms in the individual product categories.

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Section: Linguistic Perspective On Variation In Color Lexiconsmentioning

confidence: 99%

Section: Linguistic Perspective On Variation In Color Lexiconsmentioning

confidence: 99%

Section: Figurementioning

confidence: 99%

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Usage-related variation in the referential range ofbluein marketing context

Anishchanka

Speelman

Geeraerts³

2015

FOL

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“…Secondly, introspective methodology limits the scope of the analysis in terms of covered domains. The studies known to us are limited to color names in one or at best two product categories, such as cars (Bergh 2007;Graumann 2007), fashion (Klaus 1989;Cencig 1990;Stoeva-Holm 1996, textiles and cosmetics (Whyler 2007). As a result, there always remains the question of how general the proposed generalizations and conclusions are and to what extent they are applicable to related domains, product categories or genres.…”

Section: Introductionmentioning

confidence: 99%

“…Our aim here is to develop a rigorous methodology that would allow testing the insights made in smaller scale descriptive studies of color names in advertising. Thus the chosen granularity of our analyses allows bringing together the perspectives from coarse-grained basic color categorization studies and very fine-grained studies of color naming in advertising (Bergh 2007;Graumann 2007, Cencig 1990, Klaus 1989Stoeva-Holm 1996Whyler 2007). We believe that this combined approach can give a better understanding of the lexicogenetic tendencies in color naming in modern advertising.…”

Section: Introductionmentioning

confidence: 99%

Sociolectal Variation in the Length of Color Terms Used in Advertising

Anishchanka¹,

Speelman²,

Geeraerts³

2010

Belgrade English Language and Literature Studies

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In the article we explore the length of color terms used in advertising as one of the formal parameters of their lexical complexity. We report two case studies applying multiple linear regression to test the variation in the color term length relative to two sets of sociolinguistic parameters relevant for online marketing and purchase. The first case study reveals the most general variation patterns in four product categories (cars, clothing, women's makeup, house paints) involving the effects of such sociolinguistic factors as product category and the status of the brand. In the second case study, we propose a more fine-grained analysis of the product category of cars focusing on the product-specific sociolinguistic parameters (type of car, year of production, country of the parent company) and their interactions with the more general variables revealed by the first analysis.

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Objects as culture‐specific referents of color terms in Russian

Griber

Mylonas

Paramei

2018

Color Research & Application

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The present study is an extension of our analysis of Russian basic color terms (BCTs) elicited in a web‐based psycholinguistic experiment. Color samples (N = 600) were approximately uniformly distributed in the Munsell color solid. An unconstrained color‐naming method was employed. Native Russian speakers (N = 713; 333 males) participated in the study. Among 1422 elicited unique color words, 698 terms (49%) were derived from object names. Here we explore object‐derived non‐BCTs, focusing on broad classes of names referred to objects, categories within these, and the inventory of color terms, as well as their frequency, patterns of derivation, and derivational productivity. Six classes of object referents were identified: flora, fauna, inanimate nature, food and beverages, man‐made objects, body and bodily products. In detail, 20 most frequent object‐derived terms are reported. These are accompanied by analysis of gender differences and representation of the terms' denotata on the Munsell Mercator projection. In addition, Russian object‐derived color terms are related to those in English; discussed are differences between the 2 languages in the color term classes, inventories and incidences. We conclude that Russian object‐derived color terms follow the generic metonymy pattern, that is, signifying color of objects in the speakers' natural environment. The inventory is also language‐specific, reflecting social practices, preferences and views entrenched in the traditional Russian culture. Furthermore, recent extensive development of the inventory signals 2 novel phenomena: marked globalization influence, surfacing as abundant transliteration of English referent loanwords, and noticeable sociolectal diversification that manifests itself by novel evocative color terms, particularly in marketing and advertisement.

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The semiosis of Swedish car colour names: Descriptive and amplifying functions

Cited by 5 publications

References 0 publications

Usage-related variation in the referential range ofbluein marketing context

Usage-related variation in the referential range ofbluein marketing context

Sociolectal Variation in the Length of Color Terms Used in Advertising

Objects as culture‐specific referents of color terms in Russian

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