The Sharing Economy: A Marketing Perspective

Lim, Weng Marc

doi:10.1016/j.ausmj.2020.06.007

Cited by 78 publications

(79 citation statements)

References 145 publications

(183 reference statements)

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“…The group targeted by Xiaohongshu includes the post-1990s and post-2000s user groups. Generally, such platforms are likely to be relevant when the distance between sharing communities is close (e.g., local neighborhoods) and when the goal is to improve the connectivity between local communities (e.g., farming estates and rural villages) (Lim, 2020). The Xiaohongshu application makes the best use of the strength of community.…”

Section: Contextmentioning

confidence: 99%

The Impact of Perceived Risk on Consumers’ Cross-Platform Buying Behavior

Zhang

2020

Front. Psychol.

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In recent years, social application with shopping has become an indispensable activity in people's daily lives. A number of previous studies have investigated various risks in online shopping and consumer's belief. However, few scholars paid more attention to buying behavior, especially on consumer's cross-platform buying behavior. Although consumers can purchase goods directly in platforms that have given them information, they also buy target products on other platforms. This study conceptualizes and implements concepts such as perceived risk, trust, negative reports, and consumer cross-platform buying behavior. A questionnaire survey of users (n = 366) was conducted, and a basic description and comparison of consumers' cross-platform buying behavior were made in terms of consumers' perception of the risk of product effects, consumers' perception of service risks, and consumers' perceptions of other risks. The degree of trust in the platform and negative reports about the platform also affect cross-platform buying behavior. As a result, these findings are discussed and explained, and some reference is provided for related platforms. Besides, the study's finding concerning consumer's buying behavior depends on the security of platform in people's conceptions.

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Section: Contextmentioning

confidence: 99%

The Impact of Perceived Risk on Consumers’ Cross-Platform Buying Behavior

Zhang

2020

Front. Psychol.

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“…As nearly all respondents commented, they felt that if they had the problem, then so did other people, showing that awareness of the community is inherent in these individuals. Value creation as both a consumer (Lim, 2020) and as a creator is emerging as key goal. Over half of the respondents did not have any intention of making money but did perceive personal benefits and societal benefits emerging from their actions.…”

Section: Discussionmentioning

confidence: 99%

Consumer Motivations to Create Alternative Consumption Platforms

Bajaj

Steel

Ogden

et al. 2020

Australasian Marketing Journal

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Consumers are participating in alternative consumption channels in increasing numbers, but increasingly they are becoming creators as well as consumers. The triggers and motivations that lead to consumers becoming creators have been explored in this paper, as we examine the motivations for consumers to become initiators of Collaborative or Alternative Consumption platforms. In-depth interviews examined initiators’ experiences and found that unmet needs from existing retail providers triggered the move to creation. However, the impetus to move from unmet needs to creation included specific intentions. The findings uncover six motivations to create Collaborative or Alternative platforms, with most creators noting two or more motivating elements. This research demonstrates that consumers can be initiators, and creators of alternative consumption platforms and provides an original perspective to understand the consumers in this context.

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“…Finally, as consequence of these factors, the right to access a product or resource is considered of greater importance than the right to possess a product or resource. SE can be defined, for example, as "a marketplace that consists of entities that innovatively and sustainably shape how marketing exchanges of valuable products and resources are produced and consumed through sharing, which can occur when entities take part in the actual or life-cycle use of a product or resource and communicate some form of information, and which can be scaled using technology" [4]. In view of the need to establish a working definition of what a sharing-based business model means from our perspective, it can be defined as building agreements between a service provider and clients through specific web platform(s) and mobile app(s).…”

Section: A Qualitative Approachmentioning

confidence: 99%

Challenges of the Sharing Economy for SMEs: A Literature Review

Šoltysová

Modrák

2020

Sustainability

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The sharing economy is becoming increasingly popular in many sectors also thanks to the fact that not only young generation, but people of almost all ages are digitally literate, and therefore they readily participate in sharing economy practices. A very important part of their motivation comes from the knowledge that it is a great way to save money, but a no less important reason is the philosophical aspect, which is consistent with efforts to promote more sustainable consumption practices that prioritize access over ownership. The sharing economy has become a subject of interest not only among researchers and practitioners but also among policymakers and stakeholders who are concerned about the further extension of digital ecosystems. Fortunately, theorists from many fields, such as the commercial economy, gift economy, entrepreneurship, digital transformation, etc., pay due attention to this phenomenon. However, there is still room for focused exploration of this entrepreneurial and innovative approach from specific views in order to bring useful findings and insights on given issues. The intention of this study is to analyze the existing related literature and categorize sharing economy-based business models in relation to traditional business models. Potentially, this study can also contribute to a better understanding of the perspectives of the sharing economy in the transition of SMEs towards the Industry 4.0 paradigm.

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The Sharing Economy: A Marketing Perspective

Cited by 78 publications

References 145 publications

The Impact of Perceived Risk on Consumers’ Cross-Platform Buying Behavior

The Impact of Perceived Risk on Consumers’ Cross-Platform Buying Behavior

Consumer Motivations to Create Alternative Consumption Platforms

Challenges of the Sharing Economy for SMEs: A Literature Review

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