The Sharing Economy and the Behaviour of Young Polish Singles: The Case of BlaBlaCar

Zalega, Tomasz

doi:10.33119/gn/128215

Cited by 4 publications

(7 citation statements)

References 30 publications

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“…However, they have certain limitations, because they refer to one selected market segment (quite frequently to generation Y) and/or one specific location (e.g., a selected city in the USA), as well as one sustainability pillar alone (e.g., related to the natural environment). The literature discussing Polish users of digital platforms offering transportation services provides the research covering young people using BlaBlaCar [55]. The recent analyzes, in turn, refer to the residents of Łódź using bikes offered under the municipal rental system [56].…”

Section: Sustainabilitymentioning

confidence: 99%

“Sustainability” as a Motive for Choosing Shared-Mobility Services: The Case of Polish Consumers of Uber Services

2022

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(1) Background: Uber Technologies are currently changing the pattern of urban transport. Statista reports that in the period 2017–2019 alone, the average monthly number of active Uber users worldwide increased by 126.5%, and the average monthly number of Uber trips grew by 115%. The purpose of this article is to identify the most important motives encouraging both current and potential customers to use Uber “taxi” services. Particular attention was paid to the factor of perceiving these services as a more sustainable way of meeting transport needs. Uber creates its image specifically on the idea of sustainability. (2) Methods: The operationalization of the sustainability concept was based on three dimensions: ecological, social and economic. The CAWI (Computer-Assisted Web Interview) technique was used to collect the research data. The representative research sample covered 1003 Poles. A logistic regression model was used to analyze empirical data collected based on the survey. The data analysis used R program and the selected packages for this program. (3) Results: Among the most important motives, sustainability is the most frequently indicated. (4) Conclusions: The choices of Uber services are significantly influenced by the reasons related to two sustainability pillars—one social and one economic. The factors significantly influencing consumer decision-making processes related to the use of shared mobility services belong to the following groups of motives: sustainable development, knowledge of information and communication technologies (ICT), innovation, user convenience and savings. The findings from the study can become the basis for organizations and local authorities to undertake appropriate marketing activities to promote shared-mobility services (SMS) and support sustainable and environmentally friendly development.

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Section: Sustainabilitymentioning

confidence: 99%

“Sustainability” as a Motive for Choosing Shared-Mobility Services: The Case of Polish Consumers of Uber Services

2022

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“…At the moment of the first internationalisation, the number of users and car seats offered in France was still rising (Shaheen et al 2017). Although the platform was not facing a decrease in their numbers, the generalization of the SE tendency along different countries was a growth opportunity, as although there was not an explicit request for these services, there were countries that presented an ideal set of circumstances that favoured Blablacar's business model implementation (Zalega 2020). Due to these being their first steps towards the international expansion, neither the platform nor the management team, which was more focused on programming and web services (Blablacar 2021), had enough accumulated experience or knowledge about the foreign markets as to be influenced when making decisions, an aspect which change as the platform gain experience and started following a quicker internationalisation rhythm.…”

Section: The Applicability Of Traditional Internationalisation Factors To Platforms: the Blablacar Casementioning

confidence: 99%

New Puppets in the Old School: The Applicability of Traditional Internationalisation Theories in the Sharing Economy

Pérez-Pérez

Benito‐Osorio

Moreno

2021

Administrative Sciences

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Sharing Economy platforms have expanded their operations all around the globe at an unexpected rate. Due to its “asset-lite” nature, traditional internationalisation theories may not be able to fully explain or predict their expansion patterns. This lack of theoretical background puts at risk the phenomenon’s future and stops traditional companies from coming up with a solid plan to compete against platforms. To ease the creation of a Sharing Economy internationalisation paradigm, this paper intends to review the existing research regarding the internationalisation of sharing platforms as well as the applicability of existing theories. Through a systematic literature review, the existing research was reviewed, and afterwards, internationalisation theories and their distinct factors extracted were noted to address the applicability of these within the singularities of the sharing phenomenon. This classification of factors was done according to the exiting literature in the field. After this research, we can confirm the lack of explanatory power of traditional theories regarding sharing platforms and confirm the insufficient research regarding these operations. We propose a list of factors that should be considered for future research as a guideline for the further development of the Sharing Economy internationalisation theory. Additionally, the factors classification is tested upon the case of the internationalisation of Blablacar, the most extensive carpooling network operating, to check if the theoretical and the practical approaches converge.

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“…Comfort. A scale of four statements (picking up and transporting the passenger to the place he needs, comfortable conditions, the trip according to customer expectations, fully meet the needs of the passenger) were based on Zalega [89], Manthiou et al [90] and So et al [91] were chosen to evaluate comfort of the transportation service. 7.…”

mentioning

confidence: 99%

“…Authenticity. For the evaluation of authenticity, a scale of four statements (opportunity to travel faster and cheaper, provides an authentic experience, offers services that integrate local cultures, a unique experience) was chosen according to Paulauskaite et al [87], Casprini et al [92], Zalega [89] and So et al [91]. 8.…”

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confidence: 99%

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The Sharing Economy towards Sustainable Tourism: An Example of an Online Transport-sharing Platform

2021

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The sharing economy enables the sustainable development of tourism and at the same time contributes to social well-being and economic growth. It also helps to reduce negative impact on the environment and society, and at the same time reduces costs. The purpose of this study is to find out how the sharing economy can contribute to the development of sustainable tourism. This article is intended to identify the opportunities and benefits of the sharing economy in the tourism sector and to describe the impact of the sharing economy on the travel and tourism sector. To achieve this goal, a systematic scientific analysis of literature and quantitative research methods was applied. Seeking development of sustainable tourism, the authors present a theoretical conceptual model that illustrates the contribution of the sharing economy through benefits and factors influencing sharing economy perspectives in tourism. Empirical research was conducted based on factors influencing sharing economy perspectives in tourism transportation services as one of the sharing economy areas. Analysis of the empirical research results showed that the most important factors influencing the respondents’ choices of the ORSC transport sharing platform were price, general approach and comfort.

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The Sharing Economy and the Behaviour of Young Polish Singles: The Case of BlaBlaCar

Cited by 4 publications

References 30 publications

“Sustainability” as a Motive for Choosing Shared-Mobility Services: The Case of Polish Consumers of Uber Services

“Sustainability” as a Motive for Choosing Shared-Mobility Services: The Case of Polish Consumers of Uber Services

New Puppets in the Old School: The Applicability of Traditional Internationalisation Theories in the Sharing Economy

The Sharing Economy towards Sustainable Tourism: An Example of an Online Transport-sharing Platform

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