2020
DOI: 10.1002/mar.21358
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The sharing economy: Psychological mechanisms that affect collaborative consumption

Abstract: The "sharing economy" has been characterized as a technologically enabled ecosystem that is disrupting traditional markets. Due to the growing interest of practitioners and researchers in understanding the psychological drivers of the phenomenon, a special issue of Psychology and Marketing was commissioned. More than 80 manuscripts were submitted and reviewed for this special issue, and 11 were accepted for publication in it.As it happened, three of the 11 accepted papers that were completed and ready for the … Show more

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Cited by 13 publications
(9 citation statements)
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“…Kunz et al (2020) highlight the need for research to determine what product characteristics work best in successfully combining luxury with sustainability. Finally, given the growth of the sharing economy (Viglia, 2020) and the possibilities of achieving both sustainability and luxury with luxury rentals, such as the Run the Runway collaborative consumption platform (Pantano & Stylos, 2020), future research needs to explore collaborative luxury consumption.…”
Section: Discussionmentioning
confidence: 99%
“…Kunz et al (2020) highlight the need for research to determine what product characteristics work best in successfully combining luxury with sustainability. Finally, given the growth of the sharing economy (Viglia, 2020) and the possibilities of achieving both sustainability and luxury with luxury rentals, such as the Run the Runway collaborative consumption platform (Pantano & Stylos, 2020), future research needs to explore collaborative luxury consumption.…”
Section: Discussionmentioning
confidence: 99%
“…These results contribute to the growing literature on the factors underlying peer-to-peer service consumption, which are only known in part (Viglia, 2020). First, they expand the current knowledge of the factors determining customer loyalty toward peer-to-peer services (Bardhi & Eckhardt, 2012;Costello & Reczek, 2020) by highlighting that customers' sense of identification with peer-to-peer service providers enhances customer loyalty via the elicitation of psychological ownership toward the service setting.…”
Section: Introductionmentioning
confidence: 57%
“…Finally, addressing ongoing calls for more societal and sustainably relevant as well as welfare‐focused consumer research (Davis & Ozanne, 2019; Pham, 2013; Viglia, 2020), the previously described research paths (#3, #4, and #5) provide the building blocks to boost applied research's CLT use on societal issues ( research path #6 ). However, despite the increase in applied research and domain‐specific concepts such as the SHIFT framework for sustainable consumption (White et al, 2019), a unified framework and research agenda bridging all three research areas—that is, sustainability and climate change, (public) health, and politics—is absent in contemporary research.…”
Section: Discussionmentioning
confidence: 99%