The Shifting of Business Activities during the COVID-19 Pandemic: Does Social Media Marketing Matter?

Patma, Tundung Subali; Wardana, Ludi Wishnu; Wibowo, Agus; Narmaditya, Bagus Shandy

doi:10.13106/jafeb.2020.vol7.no12.283

Cited by 47 publications

(65 citation statements)

References 37 publications

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“…Secara umum, studi terdahulu terkait UMKM di masa pandemi di Indonesia masih lebih fokus pada dampak COVID-19 terhadap UMKM (Pakpahan, 2020), kebijakan social distancing atau lockdown terhadap UMKM (Lutfi et al, 2020), adopsi social media bagi UKM yang terdampak pandemi COVID-19 (Effendi & Istanto, 2020), adopsi teknologi internet dan teknologi e-business bagi UKM di masa pandemi COVID-19 (Patma et al, 2020), dan transformasi digital UMKM di masa pandemi COVID-19 (Priyono et al, 2020). Terdapat…”

Section: Pendahuluan Latar Belakangunclassified

Studi Kasus Intervensi Pemerintah Bagi Usaha Mikro, Kecil, Dan Menengah Di Masa Pandemi Covid-19

Harjowiryono¹,

Siallagan²

2021

ITRev

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This study investigates the impact of the COVID-19 pandemic on MSMEs and how Government intervention affects their capacity to survive. Through a survey of 368 respondents, namely debtors/beneficiaries, aid distributors, policymakers, and supervisors, this case study finds that the COVID-19 pandemic has resulted in business delays. The finding means that the government assistance schemes are the key to business continuity for MSMEs during the COVID-19 pandemic. With the help from the Government, the business actors in the sample of this study can maintain their business. Although some MSMEs reduced the number of workers employed, some MSMEs still survived, even increased their workers and business turnover. While the research identifies key success factors of Government programs, there are also some challenges in their implementation. This study recommends that the Government continues giving assistance programs for MSMEs. In addition, the Government should relax requirements while focusing on new beneficiaries. Building an integrated MSME database is also necessary, and in the future, the Government must integrate the assistance program with financial literacy and innovation programs. The policy implication of this research is that the future programs of government poverty alleviation need to focus on MSMEs.

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Section: Pendahuluan Latar Belakangunclassified

Studi Kasus Intervensi Pemerintah Bagi Usaha Mikro, Kecil, Dan Menengah Di Masa Pandemi Covid-19

Harjowiryono¹,

Siallagan²

2021

ITRev

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“…First, governmental and financial institutions have been identified as those who can encourage capitalization on a national level, granting loans to reduce costs, and develop policies to encourage and assist the use of SMM by businesses [68,75,79]. When businesses perceive and observe the advantages of digital channels as being feasible and the technologies as easy to use, they will be more likely to adopt them [75].…”

Section: The Stakeholders In Shaping Social Media Marketing During Covid-19 Government and Financial Institutionsmentioning

confidence: 99%

Social Media Marketing as a Branding Strategy in Extraordinary Times: Lessons from the COVID-19 Pandemic

2021

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This review expands our insight into the ways the required adaptation to digital channels caused by COVID-19 has affected the creation of brand equity through social media marketing. Based on a systematic literature review, we propose a conceptual framework that answers the following research question: How can businesses, amidst and after the COVID-19 pandemic, adapt their social media marketing strategy to create positive brand equity? The conceptual framework describes four components as the basis for a potential social media marketing strategy. First, (1) businesses need to develop a clear perspective on their current social media marketing activities, and (2) evaluate current branding elements. Based on this, (3) the timeline of marketing activities must be postponed or adapted to the needs of consumers. Lastly, (4) businesses must adapt their messaging to show empathy and deliver relevant information. Within this process, governmental parties, financial institutions, influencers, and consumers are identified as stakeholders who influence and assist businesses in optimizing their social media marketing strategy. These findings are relevant for academics and businesses to further understand the long-term effects of COVID-19 on social media marketing. Additionally, they highlight that the roles of online channels and the consumer are expanding in the future.

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“…The marketing functions of the economic entity that are applicable through the Internet are: product development policy, policy of product and service sales, gathering information's about the market, market research, promotion and advertising and e-distribution 13 . Through the e-marketing, the customer participates in the activities of the company, which enables the re- organization of the product creation process according to the wishes of its users, which is more than it was the case in the traditional approach to marketing 14 .…”

Section: The Meaning Of E-commercementioning

confidence: 99%

E-Commerce in Trade Companies During the Conditions of a Pandemic Crisis: Case Studies

Mađarac

Filipović²,

Eljuga³

2021

EU 2021 – The Future of the EU in and After the Pandemic

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E-commerce in trade companies during the course of the pandemic crisis has become more than a technology; it includes a whole range of activities such as business processes, business organization, communication, customer relationship management, the E-sales orientation and business progress through the Information and Communication technologies. The consequences of the pandemic COVID-19 are reflected on the various spheres of social life, including the businesses of the companies. New strategies and techniques in business have positively contributed to the survival of trading companies on the market in the new situation. Therefore, trading companies were forced to adjust their way of working, doing business and maintaining contacts with the customers and suppliers in the new situation. E-commerce in trading companies has become much more than the E-sales. Digitalising business leads to the implementation of E-commerce of the supply chain management that leads to speeding up and maintaining of the business processes. Due to rapid technological changes, E-commerce needs to follow new trends on the Information and Communication technologies market in order to remain effective. E-commerce can also help to organize communication processes. Online sales in the situation of the pandemic crisis have proven to be an effective sales method with which trading companies can maintain their sales in contactless customer relations. With the E-commerce can be improved all the company's business relations by the introduction of opportunities that it provides in business, by building architecture of E-commerce and by implementation of applications for business enterprises taking into account the potential costs and benefits of introducing this kind of business. However, with the introduction of E-commerce, both of the marketing strategies and the market expansions can be improved. In the paper are listed and analysed changes in the trade operations of the two companies due to the pandemic crisis; one deals with the sale of agricultural machinery and the other with the sale of food products: at this point we examine and compares the differences in the business processes management with the customers and suppliers in the normal way of doing business also in the new occasions, that is the consequential business adjustment in the course of pandemic.

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The Shifting of Business Activities during the COVID-19 Pandemic: Does Social Media Marketing Matter?

Cited by 47 publications

References 37 publications

Studi Kasus Intervensi Pemerintah Bagi Usaha Mikro, Kecil, Dan Menengah Di Masa Pandemi Covid-19

Studi Kasus Intervensi Pemerintah Bagi Usaha Mikro, Kecil, Dan Menengah Di Masa Pandemi Covid-19

Social Media Marketing as a Branding Strategy in Extraordinary Times: Lessons from the COVID-19 Pandemic

E-Commerce in Trade Companies During the Conditions of a Pandemic Crisis: Case Studies

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