“…We contribute to the limited studies in this area by eliciting the concept of digital health activism, an emergent concept in our analysis, which was found to play an enabling role in the generation of social value. Drawing on a sociological understanding of health activism (Brown et al, 2004; Caron‐Flinterman, Broerse, & Bunders, 2005; Epstein, 1995; Laverack, 2012; Saukko, 2018) and on recent calls to reimagine activism through the prism of digital technology (Bennett & Segerberg, 2012; George & Leidner, 2019; Petersen, Schermuly, & Anderson, 2018; Stewart & Schultze, 2019; Vicari & Cappai, 2016), we define digital health activism as a collective action and initiative that emerges in OHCs, intended to challenge and change existing health status quo by building capacity through knowledge sharing and dissemination. Our study is novel in that it explains how digital activism plays out in healthcare settings and how it can contribute to the creation of social value.…”