“…Others, mainly cable brands due to the consistency of its business model based on subscription revenues, simply license the content to existing streaming services for a series of events, matches, or seasons. Yet, as Ala-Fossi and Lax (2016) caution, despite the trend towards a new media ecosystem, the presumption that Internet protocol TV will simply replace digital terrestrial TV might fall into the trap of ‘black-box fallacy’, where all content will seamlessly integrate. Little evidence (Hutchins, 2016) presently foreshadows the arrival of a continuous digital ‘sublime’, or what McLachlan (2011) called a ‘utopian fallacy’.…”