The Shortcomings of Design Thinking when Compared to Designerly Thinking

Laursen, Linda Nhu; Haase, Louise Møller

doi:10.1080/14606925.2019.1652531

Cited by 29 publications

(10 citation statements)

References 14 publications

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“…Therefore, it must be differentiated from the concept of design practice (Verganti et al , 2021) because it has a different reach (Rylander Eklund et al , 2021). Some authors continue to study design practice under the denomination of designerly thinking, connecting the practices of professional designers to the field of design (Cousins, 2018; Laursen and Haase, 2019). It is also important to clarify that the concept of design cognition refers to the cognitive processes of professional designers (Baker and Moukhliss, 2020; Gero and Milovanovic, 2020).…”

Section: Discussionmentioning

confidence: 99%

Design thinking traits and cognitive passive resistance: mediating effect of linear thinking

Ospina

Sánchez

2022

MRR

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Purpose The purpose of this study is to theoretically link design thinking with behavioural strategy, using empirical results that relate three cognitive dimensions: design thinking personality traits, cognitive passive resistance and linear thinking, and, consequently, determine: if there is a negative relationship between design thinking traits and cognitive passive resistance and if this relationship is mediated by linear thinking. Design/methodology/approach This study used a quantitative methodology of covariance-based structural equation modelling. The data were collected from a three-scale, self-completed questionnaire, which was constructed using the existing modelling of the academic literature. The questionnaire was validated by confirmatory factor analysis and applied to a sample of 342 professional engineering and business graduates in Colombia. Findings The results of the structural equation modelling demonstrate a negative relationship between design thinking traits and cognitive passive resistance, and this relationship is mediated by linear thinking. These findings link design thinking and behavioural strategy and build new foundations for future studies, providing further theoretical support to the academic literature’s discussion of the relationship between design thinking and theories of managerial practices and innovation management. Research limitations/implications The main limitation of this study is the subjectivity of the answers because of potential bias from the respondents in completing the questionnaire. Another limitation is that the research was conducted only in the context of Colombia, so it is recommended that other studies be carried to generalise the results. This study has several theoretical implications. This study contributes to existing research on design thinking, evidencing a promising field of study to support it theoretically, such as the behavioural strategy. This study also contributes to the literature on innovation management deepening into a field of study that has received less attention in the literature, such as passive cognitive resistance to innovation. Likewise, this study presents a theoretical contribution to the dual process of cognition, proposing a new dimension to the construction of the multidimensional concept of nonlinear thinking. This study also contributes to the behavioural strategy field, evidencing a growing area of application in strategic management, such as design thinking. Finally, this research also proposes the development of a new research avenue about the concept of knowledge hiding as a possible source of innovation resistance. Practical implications This research also has implications for business and engineering education and practice. This study’s results suggest that before implementing an organisational initiative such as design thinking, which seeks to change people's behaviour, it is necessary to approach it as a cognitive process and develop strategies to mitigate passive cognitive resistance to change. This research’s results also present implications for business and engineering education, evidencing the need to include other perspectives of thinking that allow non-designers to develop creative thinking. Originality/value To the best of the authors’ knowledge, this is the first quantitative study on design thinking as a business management concept using linear thinking of non-designers to relate design thinking traits with cognitive passive resistance. This research provides theoretical and empirical support for framing design thinking within the field of behavioural strategy.

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Section: Discussionmentioning

confidence: 99%

Design thinking traits and cognitive passive resistance: mediating effect of linear thinking

Ospina

Sánchez

2022

MRR

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“…Other work has studied combining DT or LS with other methodologies, for example, Franchini et al ( 2017 ) explored a single case study where DT was combined with stage-and-gate for new product development within an established food and beverage company. Bicen and Johnson ( 2015 ) recommend a further study to explore the qualities of lean innovation capability and the nature of its ties with DT methodology; Laursen and Hasse ( 2019 ) propose a need to identify and unfold methodological approaches for DT; and Baldassarre et al ( 2017 ) identify a need to assess the application of business model co-creation in the different stages of the innovation process. Lichtenthaler ( 2020 ) discusses the benefits of co-adoption of DT and LS practices and refers to some examples of success in doing so, for example by the sports equipment manufacturer, Adidas with its ‘Speedfactory’ initiative.…”

Section: Methodsmentioning

confidence: 99%

Concepturealize™: a new contribution to generate real-needs-focussed, user-centred, lean business models

Allen

2022

J Innov Entrep

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It is widely accepted that somewhere in the region of 90–95% of startups fail. It is often suggested that the majority of unsuccessful startups either failed to identify a viable idea, or they failed to execute the idea effectively enough to get to market before running out of cash. Two approaches stand out as being particularly well-suited to addressing these problems: Design Thinking and Lean Startup, respectively. This paper presents the Concepturealize™ methodology that cross-applies Design Thinking and Lean Startup as a single iterative process and that enables the entrepreneur to generate real-needs-focussed, user-centred, lean business models. Existing literature reveals a need for further exploration of cross-application of Design Thinking and Lean Startup (and other related methodologies) in the areas of business model development and innovation. This work answers the research question by review of prior attempts to combine Design Thinking and Lean Startup and presenting the Concepturealize™ model that cross-applies Design Thinking and Lean Startup in a single iterative methodology and that enables the practitioner to generate real-needs-focussed, user-centred, lean business models. By following this new process model correctly, a practitioner will be guided to uncover a viable way to create value, develop a deep understanding of the value proposition, the target customers and how to reach and serve them, together with the expected revenue and costs, all needed to properly formulate the business model. Finally, the practitioner may use the Concepturealize™ model to retest the problem–solution fit and understand how the customers perception of value has altered, each time a new product or new features are launched, looking to continually add value at each cycle. Whilst prior research has explored how organisations may make use of both DT and LS, it has failed to demonstrate how they may be used in parallel, throughout the entire business model development process, instead it demonstrates examples of insight into where to transition from one model to the other. This work progresses the state of the art by following Design Science guidelines to present how the true, in-parallel, cross-application of DT and LS, in the context of business model development, is possible.

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“…A designer can describe what they are trying to do in a way that might be said to 'capture the design frame'. Laursen and Haase (2019) provide examples of this kind of 'problem framing'. In the example cited earlier, Schön states that 'Quist criticizes [Petra's] framing of the problem' based upon seeing her actions and hearing what she says, implying that frames are externalisable.…”

Section: Three Definitions Of Design Frames Based On Where They Are F...mentioning

confidence: 99%

Reviewing the concept of design frames towards a cognitive model

Kelly

Gero

2022

Des. Sci.

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This paper critically reviews literature about design framing to clarify an understanding of what is meant by the construct of a design frame. It describes the origins of the term design frame and characterises three distinct definitions that can be found within the literature. It reviews empirical studies of design framing to highlight definitional confusion between studies. It discusses the significance of Dorst’s propositional model of design frames and juxtaposes design frames with other related constructs. It clarifies ways that the resolution of nomenclature for describing design framing might lead to a more coherent body of empirical research into this topic. It suggests that there is value in developing a better cognitive model of design framing and outlines potential steps towards such a model.

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The Shortcomings of Design Thinking when Compared to Designerly Thinking

Cited by 29 publications

References 14 publications

Design thinking traits and cognitive passive resistance: mediating effect of linear thinking

Design thinking traits and cognitive passive resistance: mediating effect of linear thinking

Concepturealize™: a new contribution to generate real-needs-focussed, user-centred, lean business models

Reviewing the concept of design frames towards a cognitive model

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