The signature feature^TM: A new concept in beauty

Abstract

Summary Signature FeatureTM (SF) is a universal, yet highly personalized treatment approach to aesthetic facial enhancement that applies to all patients, independent of age, gender, or ethnicity. Its philosophical basis maintains that a patient's beauty is anchored by their most distinctive invariant features (invariant features like eyes, nose, cheekbones, or jawline), and preservation of such signature features should be an essential consideration in any aesthetic treatment plan. The principles central to the SF concept include: (a) identifying the patient's most distinctive signature feature, (b) matching the patient's persona to their signature feature while preserving alignment with their cultural/ethnic aesthetic, and (c) highlighting the patient's signature feature by increasing the “signal‐to‐noise” ratio between the strength of the signature feature and those factors that may be interfering with it (lines, wrinkles, and sun damage). Every patient represents a new combination of treatment challenges which are not only related to the patient's physical baseline characteristics but also by their subjective self‐perceptions. This subjective gray area is where the SF treatment approach has the greatest contribution to the patient's positive self‐perception and self‐esteem, as the practitioner can help the patient realize their own personal brand through enhancement of their signature feature using an array of aesthetic options.

The Facial Shapes in Planning the Treatment with Injectable Fillers

“…The aesthetic ideals are progressively shared across the globe. 5 The knowledge of the standards of beauty is of great importance to the aesthetic physician, but, above all, the sensitivity to capture the essence of each patient, which makes that person unique, is paramount.…”

“…Balance, symmetry, averageness, and sexual dimorphism are facial attributes attractive to the human being. 2 5 Balance is described as the harmonious proportions of the facial thirds, the vertical fifths, and other remarkable features, as the eyes, nose, and lips. Symmetry between the sides of the face in the vertical axis is an important aspect, although not determinant, as small asymmetries are found to be attractive and to define the individuality of a face.…”

“…A woman's face that possesses feminine attributes, a gentle curve, and soft lines is considered more attractive, and the same happens with a man's face exhibiting masculine features such as sharp angles and lines. 2 The facial beauty cannot be defined in a mathematical formula or by a single concept, yet it is paramount to assess the needs of each patient 5,7 through the identification of facial strengths and weaknesses to be able to propose an appropriate treatment plan that will provide beautification or rejuvenation in a subtle and natural-looking fashion.…”

Reshaping the Lower Face Using Injectable Fillers

“…A beautiful face cannot be defined by a mathematical formula. 1 It reflects the bone structure, position and volume of the subcutaneous tissue, skin quality, and the personality of each person. The harmonious proportions of the facial thirds and other features such as eyes, nose, lips, chin and neck are paramount for an attractive face.…”

“…The harmonious proportions of the facial thirds and other features such as eyes, nose, lips, chin and neck are paramount for an attractive face. [1][2][3][4] The lower third is very important for the pleasant appearance of the face. [5][6][7] A well-contoured jawline, a defined line from the mandible angle to the chin, is desirable in men and women, 6 giving us a perception of beauty and youth.…”