The Significance of Commercial Music Festivals

Larsen, Gretchen; Hussels, Stephanie

doi:10.4337/9780857930569.00022

Cited by 3 publications

(3 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Menurut Asosiasi Festival Independen tahun 2010 melakukan survey terhadap hampir 5.000 pengunjung dari 13 festival di Inggris tentang kebiasaan belanja mereka saat menghadiri festival. Menurut angka tersebut, 350.000 orang yang hadir dalam festival akan menghabiskan rata-rata £346 untuk festival, termasuk harga tiket dan hal ini turut berkontribusi terhadap ekonomi lokal festival (Larsen & Hussels, 2011). Sehingga tak dipungkiri bahwa kehadiran festival tak hanya berbicara tentang perayaan musik beserta euphoria-nya, namun juga tentang perputaran ekonomi yang besar terutama pada festival musik komersial.…”

Section: Bisnis Dalam Festival Musikunclassified

See 1 more Smart Citation

Perspektif Bisnis Dalam Prambanan Jazz Festival Yogyakarta

Christiani

2022

PROMUSIKA

View full text Add to dashboard Cite

Prambanan Jazz sebagai salah satu festival musik skala internasional. Prambanan Jazz tergolong dalam kategori festival musik profit. Secara eksplisit festival Prambanan Jazz dapat dilihat melalui deretan musisi popular yang dihadirkan, pemberian harga tiket yang cukup mahal, serta terlibatnya pihak sponsorship dalm acara. Prambanan Jazz merupakan fenomena sosial adalah salah satu festival musik yang berhasil memperoleh loyalitas dan animo masyarakat. Fakta di lapangan seputar euphoria masyarakat menyambut hadirnya Prambanan Jazz dengan bukti dari penjualan tiket yang habis terjual dan meningkatnya antusias penonton dari tahun ke tahun. Studi tentang sebuah festifal seperti Prambanan Jazz ini dilakukan untuk mengupas dimensi bisnis dari pertunjukan musik dalam bentuk festival dan mengungkap perspektif bisnis tim pengelola. Tujuannya penelitian adalah untuk mengetahui kacamata tim promotor dalam mengelola sisi bisnis Prambanan Jazz, serta strategi dibalik kesuksesan festival. Metode studi yang digunakan adalah kualitatif deskriptif. Data yang dikumpulkan melalui wawancara dengan 4 orang narasumber yang merupakan tim inti pengelola. Hasil temuan penelitian ini menunjukkan terdapat dua pilar utama bisnis yang ada dalam Prambanan Jazz Yogyakarta. Pilar pertama adalah bisnis pertunjukan musik yang meliputi konsep dan konten yang dihadirkan dalam festival. Pilar kedua adalah tentang bisnis di dalam venue. Pengelolaan Prambanan Jazz Yogyakarta cenderung menggunakan strategi win win solution, serta strategi kurasi musik demi mendukung optimalisasi penyelenggaraan festival.AbstractBusiness Perspectives in Prambanan Jazz Festival Yogyakarta. As one of the international scale music festivals, Prambanan Jazz belongs to the category of profit music festivals. This can be seen explicitly through the rows of popular musicians presented, the ticket prices are quite expensive, and the involvement of sponsors in the event. The social phenomenon where Prambanan Jazz Festival has become one of the festivals that has managed to gain the loyalty and interest of the community cannot be avoided. Facts on the ground regarding the community's euphoria welcoming Prambanan Jazz Festival 's presence, to the fact that tickets were sold out, and the increasing enthusiasm of the audience from year to year are proof that this festival has succeeded in winning the hearts of the public.This study was conducted to explore the business dimension of this festival and reveal the business perspective of the management team. The aim is to find out the perspective of the promoter team in managing the business side of Prambanan Jazz, as well as the strategy behind the success of this festival. The study method used is descriptive qualitative. Data was collected through interviews with 4 informants who are the core management team. The findings of this study indicate that there are two main business pillars in Prambanan Jazz Festival. The first pillar is the music show business which includes the concept and content presented at the festival. The second pillar is about the business within the venue. In its management, it tends to use a win win solution strategy and music curation strategy to support the optimization of the festivalKeywords: Music Festival; Prambanan Jazz; Business

show abstract

Section: Bisnis Dalam Festival Musikunclassified

“…Kontribusi yang dihasilkan tak hanya tentang dampak ekonomi secara lokal, namun juga nasional. Asosiasi Festival Independen pada tahun 2010 memperkirakan bahwa bisnis festival musik semakin booming dan turut menyumbang lebih dari 1 miliar Poundsterling setiap tahunnya untuk perekonomian Inggris (Larsen & Hussels, 2011).…”

Section: Bisnis Dalam Festival Musikunclassified

Perspektif Bisnis Dalam Prambanan Jazz Festival Yogyakarta

Christiani

2022

PROMUSIKA

View full text Add to dashboard Cite

show abstract

“…The increase in demand for live music has been noted in marketing reports on the buoyancy of the music festival market in the face of major recession (see Larsen and Hussels 2011). We might be tempted to think that live work can fill any income gaps caused by copyright infringement.…”

Section: The Special Issue Papers In Contextmentioning

confidence: 99%

Past, present and future: music economics at the crossroads

Cameron

2016

J Cult Econ

View full text Add to dashboard Cite

This paper contextualises research on the economics of music. The papers considered represent a crossroad in economics music research. One branch is the most heavily explored area of the impact of digital technology on consumption of music. The others comprise one entirely new topic which is crowd-sourced funding of new music recordings. The other topics are extremely old in terms of relevance but very new in terms of there being little prior economic analysis. These are environmental damages from musical activity and the efficiency of belonging to a pop-rock musical ensemble versus being a solo artist.

show abstract

Live Music and Festivals

O’Reilly

Larsen

Kubacki

2013

Music, Markets and Consumption

View full text Add to dashboard Cite

The purpose of this chapter is to explore the importance of live music, music venues, music festivals and live music promotion in the production and consumption of music. As shown in Chapter 3, music is a complex product which can be enjoyed in a wide range of social situations, from listening to music in one’s own home or car, through enjoying a concert in a large music venue like an opera house or stadium, to spending several days at a music festival attended by over a million people. This chapter therefore begins with an attempt to provide an understanding of some of the historical developments of live music, its main characteristics, and the reasons behind its growing popularity. Music festivals are an important variant of live music, and the chapter also includes a discussion of the nature, form and function of music festivals, their multiple impacts and the marketing issues which they present.

show abstract

The Significance of Commercial Music Festivals

Cited by 3 publications

References 0 publications

Perspektif Bisnis Dalam Prambanan Jazz Festival Yogyakarta

Perspektif Bisnis Dalam Prambanan Jazz Festival Yogyakarta

Past, present and future: music economics at the crossroads

Live Music and Festivals

Contact Info

Product

Resources

About