The environmental agenda of global development, temporarily suspended by the sanctions regime due to objective circumstances, cannot be lifted, it needs to be reset, taking into account the logistical, technological and investment constraints that have arisen. Possibly less ambitious and locally focused eco-projects are required. The analysis of the experience of eco-cities recognized as the best has shown that the effectiveness of the integrated use of cleaning and recycling technologies, methods of reproduction and consumption of energy resources, technologies of transportation and organization of public spaces, smart regulation of the housing and communal system, etc. it is sufficient to compensate for the impact of rising cost factors. At the same time, the frontal implementation of eco-technologies in practice is hindered by political instability, low investment activity, and the lack of development of technologies, especially bearing in mind the confirmation of the effectiveness of their use in practice. Taking into account the practical results and the identified problems, the author suggests using an exposition mechanism for promoting eco-projects with the possibility of iterative, as soon as ready, expansion of innovative technological content of projects.