Numerous non-Arab states employ international broadcasting agencies to impact the Arab media mix. This article examines the recent American intervention into the Arab public sphere-via its satellite television network, Alhurra ('the free one')-and the inherent norms promoted by these efforts. The regulations guiding the American government's international broadcasting efforts establish certain standards and guidelines that can explain why Alhurra's credibility suffers and audience remains scant-it is more accountable to domestic political actors than it is to the audiences it is trying to reach. The structure of political oversight established by American international broadcasting law resembles the top-down authoritarian model of media governance common to many Arab regimes. This suggests that reconstructing Alhurra as an independent network able to push ideational envelopes and facilitate cross-national exchange without the burden of its current imperative, selling deeply unpopular American polices, should be considered. Background When the United States government launched the 'war on terror' following the attacks of 11 September 2001, it understood the campaign would entail more than military operations, namely, winning the 'hearts and minds' of the Arab world (Khalaf, 2004). Thepremise was that propaganda by anti-American leaders and groups, and cultural misunderstanding, fuelled a hateful ignorance of the United States. The government launched a wide-ranging program of activities, publications and media primarily through the State Department, but also through the Department of Defense to some degree, and other federal agencies such as US Agency for International Development (USAID). Congress, America's representative, legislative branch of government, also played a role in shaping American communications abroad. This article focuses on one program overseen by the federal agency that manages US international broadcasting, the Broadcasting Board of Governors (BBG) ('Foreign affairs…', 1998).