“…"By transcending the traditional framework of language policy as a tool of assimilation into the white, American mainstream, Unz was able to paint his initiative as an alternative that truly served the best interests of immigrant minorities by ensuring them English instruction" (Cisneros, 2007, p. 4). Dissociation has also been used in the debate over same-sex marriage, where organizations opposed to marriage equality framed their messages as abstract discussions about the meaning of marriage, rather than social animus toward gay and lesbian Americans (Cloud, 2014). In the 2012 U.S.…”