Media representations are for most of us a window on the world. We hear, see, or otherwise experience forms of culture through mass distributed imagery, music, news, fashion, and film, among other media. The U.S. is the global leader in the distribution of media, accounting for one-third of more than $30 billion annually in worldwide film distribution alone. Media representations from the U.S. are distinctive and carry signs of the country's long struggle with race and equality. International college students with little exposure to the U.S. outside of its depiction in exported media come here with racial perceptions that can be detrimental to their own and the college experiences of others, namely African American men. Girded by two qualitative studies at the University of California, Los Angeles, this chapter examines how media representations can flavor cross-cultural interactions, and what implications these interactions may have for campus climate, as well as cross-cultural learning opportunities for both international and underrepresented domestic student groups.