The Social Dimension of Mobile Commerce – Engaging Customers Through Group Purchase

Tan, Wee-Kek; Teo, Hock-Hai; Tan, Chuan‐Hoo; Yang, Yang

doi:10.1007/978-3-319-39396-4_43

Cited by 3 publications

(3 citation statements)

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“…Thus, the contemporary lifestyle where individuals use their smartphones to search and use mobile shopping, together with the extensive use of social media apps to reinforce their purchasing experience, is the impetus behind the rise of the latest advancement of e-commerce, Mobile Social Commerce (MSC) [3,4]. MSC, which is characterized as a more customer-centric m-commerce model [5], takes advantage of its mobile features, such as ubiquity, convenience, interactivity, localization, personalization, flexibility and dissemination [6,7]. At the same time, its social characteristics, such as social knowledge formation [8] and communication medium flexibility [9] through online chat, ratings, comments, posts, information sharing and purchase recommendations from others [10,11] offer additional benefits to the involved entities.…”

Section: Introductionmentioning

confidence: 99%

“…Therefore, it is greatly welcomed by modern society, where even more shoppers want a more communal and communicating way of online purchases. According to Tan et al [6], researchers proved that customers who are escorted by relatives and friends have a tendency to spend more time and money on buying goods. Additionally, the vast majority (91%) of social media users mentioned that they resort to online review and other forms of users' generated content prior to a purchase, and almost half of them (46%) base their decision on these comments [12].…”

Section: Introductionmentioning

confidence: 99%

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Factors That Determine the Adoption Intention of Direct Mobile Purchases through Social Media Apps

Saprikis

Avlogiaris

2021

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In the last few years, a number of social media e-business models including the social networking giants of Facebook, Pinterest and Instagram have offered direct purchase abilities to both their users and the involved enterprises. Hence, individuals can buy directly without having to leave the social media website. At the same time, there is a significant increase in the number of online purchases through mobile devices. To add to this, nowadays, the vast majority of internet users prefer to surf via their smartphone rather than a desktop PC. The aforementioned facts reveal the abilities and potential dynamics of Mobile Social Commerce (MSC), which is considered not only the present but also the future of e-commerce, as well as an area of prosperous academic and managerial concern. In spite of its several extant abilities and its booming future, MSC has been little examined until now. Therefore, this study aims to determine the factors that impact smartphone users’ behavioral intention to adopt direct purchases through social media apps in a country where these kinds of m-services are not yet available. In specific, it extends the well-established Unified Theory of Acceptance and Use of Technology (UTAUT) model with the main ICT facilitators (i.e., convenience, reward and security) and inhibitors (i.e., risk and anxiety). The suggested conceptual model aims to increase the understanding on the topic and strengthen the importance of this major type of MSC. Convenience sampling was applied to gather the data and Structural Equation Modeling (SEM) was then performed to investigate the research hypotheses of the proposed conceptual model. The results show that performance expectancy exerts a positive impact on behavioral intention. Furthermore, all ICT facilitators examined do impact significantly on smartphone users’ decision to adopt direct mobile purchases through social media apps, whereas anxiety exerts a negative effect.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Factors That Determine the Adoption Intention of Direct Mobile Purchases through Social Media Apps

Saprikis

Avlogiaris

2021

Information

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“…On the other hand, endeavoured to clarify the notion about the real meaning of social media in comparison with close concepts like Web 2.0 and User Generated Content and apprise the companies that wish to adopt social media with the major points of advice. Despite the contribution of recent studies (Pelet and Papadopoulou 2015;Makki and Chang 2015;Hew et al 2016;Tan et al 2016), there is still need for more academic impact in the research stream of social commerce.…”

Section: Introductionmentioning

confidence: 99%

Customer Context and Social CRM: A Literature Review and Research Agenda

Wittwer¹,

Reinhold²,

Alt³

2017

Digital Transformation – From Connecting Things to Transforming Our Lives

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This paper focuses on the design and development of a noninvasive smart and pervasive mobile solution to measure blood glucose without the need for drawing blood or pricking fingers. Specifically, it examines the possibility of sensors using Terahertz (THz) technology to measure blood glucose. This paper reports on a research in progress looking at identifying and then designing superior strategies for measuring blood glucose. It presents the central role that measuring blood glucose plays in diabetes care management. It then highlights the current methods and problems and concerns with finger pricking. From there, the paper proffers a non-invasive solution using THz technology to measure blood glucose and outlines the approach to design and develop such a solution using a decision science methodology.

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Modeling users’ acceptance of mobile social commerce: the case of ‘Instagram checkout’

Saprikis

Avlogiaris

2021

Electron Commer Res

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The Social Dimension of Mobile Commerce – Engaging Customers Through Group Purchase

Cited by 3 publications

References 20 publications

Factors That Determine the Adoption Intention of Direct Mobile Purchases through Social Media Apps

Factors That Determine the Adoption Intention of Direct Mobile Purchases through Social Media Apps

Customer Context and Social CRM: A Literature Review and Research Agenda

Modeling users’ acceptance of mobile social commerce: the case of ‘Instagram checkout’

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