The social entrepreneurship integration model: an alternative to community income stability in rural area in East Java, Indonesia

Abstract

A concept of social change based on an entrepreneurial approach is known as social entrepreneurship. The phenomenon of social entrepreneurship has grown exponentially in line with efforts to solve social problems that occur in society, such as improving the economy and quality of life, as well as alleviating poverty. This study aims to reveal how the model of Rural Social Entrepreneurship Integration works from the perspective of various parties, using a qualitative phenomenological research approach with community business groups in East Java. This study employed a qualitative phenomenology research model, with data collected through observation and in-depth interviews on 15 research subjects across East Java. The findings revealed that successful social entrepreneurship requires the integration of all parties, beginning with a leading figure who starts a home business by involving several local residents, and then there is the involvement of the village head, who organizes it in the management of Village-Owned Enterprises (BUMDES), as well as the involvement of external parties, such as the government. The existence of social institutions in the village, as well as social assets and social ethics owned by the village, were also discovered to be supporting factors for the success of the social entrepreneurship model. The village official's vision in efforts to create social value and innovation is an important factor in encouraging rural communities' economic development.

Bojong Renged Village Government Development Communication Strategy in Empowering Entrepreneurship through Thematic Village Program

“…The results of searching several previous studies to compile the state of the art from research themes on development communication and entrepreneurial empowerment starting from 2019 to 2023 revealed several keywords, namely: 1) Community participation. effective communication strategies can increase community participation in entrepreneurship development in villages, such as through counseling and training, as well as the use of social media and village websites [13]; 2) Stakeholder involvement, Communication strategies involving various parties such as the government, the business world, and the community can improve the quality and quantity of entrepreneurship, and encourage the creation of a conducive business climate in the area [14]; 3) Utilization of information technology, effective communication strategies in empowering entrepreneurship in the agricultural sector involving various parties such as the government, non-governmental organizations, and business actors, as well as through the use of information and communication technology such as websites and mobile applications [15]; 4) Effective development communication can increase community participation and involvement in the development of the creative economy [16]; 5) An effective development communication strategy must involve various parties such as the government, the business world, and local communities to create a conducive environment for entrepreneurial development [17]; 6) Development of development communication strategies through mass media, social media, and discussion forums can increase public awareness and participation in entrepreneurial empowerment activities [18]; 7) The use of ICT can help strengthen social networks, expand access to markets, improve skills, and develop human capital, thereby helping to increase entrepreneurial capabilities in rural areas [19]; 8) effective communication strategies include the use of social media, social networks, and targeted promotion [20]; 9) effective communication strategies include the use of information and communication technology, collaborative approaches, and social skills training [21]; 10) The use of social media and social networks can help women entrepreneurs in expanding networks and building Copyright © 2023, Jurnal Ilmu Sosial Mamangan| 220 relationships with potential customers, as well as in improving their confidence and communication skills [22].…”