The social media activity of top athletes during the global suspension of sports competitions — based on the example of Instagram

Leszczyński, Marcin; Metelski, Adam

doi:10.33226/1231-7853.2021.4.2

Cited by 5 publications

(4 citation statements)

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“…Moreover, the construction of new football stadiums and related infrastructure can bring economic benefits to local communities (Chadwick et al, 2022). The sport's economic significance has continued to grow, propelled by the globalisation of the game and the emergence of digital technologies that have expanded its reach to new audiences worldwide (Leszczyński, Metelski, 2021;Leszczyński, Metelski, Rabczun, 2022). The transfer market in football refers to the buying and selling of players between professional clubs.…”

Section: Literature Reviewmentioning

confidence: 99%

Money and Uncertainty of Outcome in Modern Sports Based on the Example of Football

Metelski

2024

Folia Oeconomica

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One of the fundamental aspects of professional football is competition, which not only captivates fans but also drives its economic success. Money undeniably plays a significant role in determining sports outcomes, as clubs with larger budgets often possess better players. This article aims to examine the relationship between the market value of football clubs’ squads and their performance in the top 15 European leagues, as per the UEFA ranking. Among these leagues, Manchester City boasts the highest players market value in Europe, estimated at 1,110 million EUR, accounting for a mere 11.21% of the total market value of all English Premier League players. In summary, over the course of the last five seasons, out of 75 possible champions across the analysed leagues, the team with the most expensive squad has emerged victorious on 54 occasions. Consequently, it prompts consideration as to whether any measures should be taken to foster greater balance and to reduce the domination of wealthy teams in national football leagues.

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Section: Literature Reviewmentioning

confidence: 99%

Money and Uncertainty of Outcome in Modern Sports Based on the Example of Football

Metelski

2024

Folia Oeconomica

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“…The pandemic had the greatest impact on direct matchday revenue, as stadiums were closed to fans or could be only partially filled. In cases when stadiums were closed and there was no possibility of typical contact between clubs and fans, other platforms of communication such as social media have become even more important [35]. Technology platforms such as Facebook, Amazon, and Google show the greatest potential in this area [1].…”

Section: Digitized Sports Productsmentioning

confidence: 99%

Digitalized Sports Products and Various Generations in the Era of Industry 4.0

2021

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In modern times of Industry 4.0, digital solutions are used in an increasing number of branches of the economy, and this also applies to sports. Generational cohorts provide a way to understand how different life experiences affect people’s views of the world. There is a new growing group of sports fans—modern fans—who have been functioning in the digital world since birth, and therefore have their specific behavioral patterns, habits, and expectations. For this reason the sports industry must adapt properly to continue to develop. This article aims to identify how consumers representing various generations on the Polish market consume sports products provided by digitized channels. The study focused on three areas: the source of information about the sport, devices on which consumers watch sports and the evaluation of the attractiveness of sports products (full games, game highlights and behind the scenes). The study was conducted in the form of an online survey in 2021, and 581 Polish volleyball fans took part in it. The results indicate that younger generations are more likely to get sports information from social media and less likely to watch games on TV than older generations.

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“…Some believe that with the emergence of social media in 2003, the technological development of communication has reached its peak (Kocoglu et al, 2020). The increase in the number of social media users is impressive, for example in 2013-2020, Instagram recorded an increase in the number of users from 90 million to 1 billion, and during this period was the fastest growing social media platform in the world, currently occupying third place in terms of the number of users (Iqbal, 2020;Leszczyński & Metelski, 2021;Omnicore, 2020;Ortiz-Ospina, 2019). Every day, over 100 million photos or videos are published on Instagram, generating 4.2 billion likes (Droesch, 2019;Omnicore, 2020).…”

Section: Introductionmentioning

confidence: 99%

The digital transformation of football clubs based on the example of social media

Metelski¹,

Leszczyński²

2022

J Educ Health Sport

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Purpose: Digital transformation has significant growth potential for countries and organizations, and this also applies to sports. One of the examples of digital transformation is the use of social media by football clubs. Their goal is to arouse interest and maintain relationships with as many fans as possible. The article aims to present the significance of social media in football clubs, as well as to identify factors that may affect the number of clubs’ followers. Design/methodology/approach: The article presents which football clubs are the most popular on social media today, and on the example of FC Barcelona, Juventus F.C., and Paris Saint-Germain F.C. shows how the number of followers has changed in last few years. What's more, on the example of the top Polish football league – Ekstraklasa, it was checked what factors affect the number of clubs’ followers. Findings: In the analysed clubs, the highest increase in followers was recorded among Instagram users. The study based on Ekstraklasa, showed that there is a significant correlation between sports results and the number of followers. This means that a better position in the league is associated with more followers on social media. The example of the Ekstraklasa also showed that the club's city population is strongly positively correlated with the number of its followers. Research and practical limitations/implications: The limitation of the study is that it focuses only on football and selected clubs. Accordingly, in some countries or sports may occur different dependencies. Originality/value: Nowadays, the number of social media followers is an indicator of a club’s popularity and commercial appeal, all of which is directly related to the finances of a club. Therefore, identifying the factors that may affect the number of football clubs’ followers seems to be important from the perspective of the whole professional sport.

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The social media activity of top athletes during the global suspension of sports competitions — based on the example of Instagram

Cited by 5 publications

References 0 publications

Money and Uncertainty of Outcome in Modern Sports Based on the Example of Football

Money and Uncertainty of Outcome in Modern Sports Based on the Example of Football

Digitalized Sports Products and Various Generations in the Era of Industry 4.0

The digital transformation of football clubs based on the example of social media

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