The Social Media Release as a Corporate Communications Tool for Bloggers

Pitt, Leyland; Parent, Michael; Steyn, Peter; Berthon, Pierre; Money, Arthur

doi:10.1109/tpc.2010.2046055

Cited by 2 publications

(4 citation statements)

References 30 publications

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“…SM as a new phenomena have already been thoroughly analyzed and described (Pitt et al 2011;Kaplan and Haenlein 2009). Here it is hence enough to point out that SM offers a possibility for geographically distributed people to form virtual communities for communication and cooperation.…”

Section: Social Media (Sm)mentioning

confidence: 99%

“…Davidson and Vaast (2009) stated that blogs could be a tool for dissemination of knowledge and can also result in development of communities. Pitt et al (2011) have studied the acceptance and willingness amongst professional business communicators to use a social media release (SMR) as a PR tool. They found that one crucial factor was their own opinion about the SMR as an effective professional communication tool.…”

Section: Sm For Sharing Of Knowledge and Competencementioning

confidence: 99%

“…Xifra and Huertas (2008) claim that blogs is a good tool for improving interactive resources and a possibility for users to comment and to be a ''knowledge management tool. Pitt et al (2011) seen the SMR as the way of attain this. Blume (2011) was presenting ideas about the collective manual.…”

Section: Sm For Sharing Of Knowledge and Competencementioning

confidence: 99%

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Social Media as a Mean for Improved Technical Communication

Löfstedt

Holmberg²

2016

Syst Pract Action Res

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Technical communication (TC) is an important activity in order to provide the users of technical artifacts with necessary information concerning the operation and maintenance of the products they are using. In the current working procedures of TC, however, the users become too passive. They are just receivers of information. Further, there is no effective feedback from the users to the producers of the information. In order to overcome those problems we here propose an application of social media (SM) in future TC. By using SM as a complementary channel for TC it becomes possible for technology firms to boost their competitive advantage and to improve the quality and completeness of their TC. This technique, however, is still more of a potential and less of a reality. Several problems, mostly concerning security and confidentiality remain to be solved. The empirical base for this work comes from TIC, an EU-funded development project involving several Swedish technology companies. Published research results are somewhat scattered but several sources coherently indicate both the need and potential for SM as a vehicle in TC. By scanning the net it is further possible to identify a number of seemingly successful applications of SM in such applications.

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Section: Social Media (Sm)mentioning

confidence: 99%

Section: Sm For Sharing Of Knowledge and Competencementioning

confidence: 99%

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Social Media as a Mean for Improved Technical Communication

Löfstedt

Holmberg²

2016

Syst Pract Action Res

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“…Blogs and the blogging phenomenon have been of particular interest to practitioners and researchers alike. Firms have recently found that, in many cases, one of the best ways to get their messages across to target audiences credibly is through blogs and the bloggers who write them (Pitt et al, 2011). Formally defined, a blog (a contraction of the term weblog) is a type of Web site, usually maintained by an individual for regular entries of commentary, descriptions of events or other material, such as graphics or video (Blog, 2011).…”

Section: Of Blogs and Wine Blogsmentioning

confidence: 99%

A content analysis of influential wine blogs

Beninger

Parent

Pitt

et al. 2014

International Journal of Wine Business Research

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Purpose – The purpose of this exploratory study was to analyze the content of influential wine blogs. Design/methodology/approach – The study used content analysis software, Leximancer, to analyze the entire contents of five influential amateur wine blogs. Findings – A key finding is that these blogs all balance self-promotion with the content of their blogs, namely, wine and wine-related topics. The wine blogs, though evaluating wines in different ways, review not only the product attributes but also the experience surrounding wine. Research limitations/implications – Limitations of this study include that the analysis only included five wine blogs and the content analysis was conducted by a sole researcher using a computerized approach. Practical implications – Wine blogs have increasing influence in the wine industry, especially those written by amateur wine bloggers. As such, understanding the tactics used by wine bloggers is of interest to practitioners who aim to market their wines using such channels as well as providing insight into this contemporary platform for current and aspiring wine critics. Originality/value – This is the first content analysis study that analyzes the content of wine blogs as the readers themselves see it. It provides insights of value not only to those involved in marketing in the wine industry but also to those interested in the developments of amateur blogs in marketing.

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The Social Media Release as a Corporate Communications Tool for Bloggers

Cited by 2 publications

References 30 publications

Social Media as a Mean for Improved Technical Communication

Social Media as a Mean for Improved Technical Communication

A content analysis of influential wine blogs

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