Language attitude research investigates patterned evaluative reactions that individuals have to a wide variety of language behaviors, including both “macro” (e.g., dialects and accents) and “micro” attitude objects (e.g., lexical and grammatical features). Although attitudes toward some paralinguistic behaviors may be hardwired, most language attitudes are socially constructed. The majority of studies have charted reactions to “macro” behaviors, and despite the fact that these evaluations differ between social groups, a consistent pattern has emerged around the world. In it, standard language speakers are almost universally favored on traits related to both status (e.g., wealth and intelligence) and dynamism (e.g., enthusiasm and liveliness), though evaluations of warmth‐related traits (e.g., friendliness) are generally mixed. Although research in this tradition has been primarily descriptive, new types of data promise a richer understanding of processes that help generate the evaluative reactions known as language attitudes.