The Social Psychology of Telecommunications.

Parker, Edwin B.; Short, John; Williams, Ederyn; Christie, Bruce

doi:10.2307/2065899

Cited by 142 publications

(162 citation statements)

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“…To develop the previous research, this research adapted operational definition variable from the previous research. Social presence in this research was related to the awareness of the importance of the relationship among people in the classroom [18], [17], [16]. Classroom was a media for communication.…”

Section: Operational Definition and Measurementmentioning

confidence: 99%

“…Social presence theory comes from social psychological theories and symbolic interactionism [13], [14], [15]. Short et al [16] first argue that, in the social presence, media contributes to the degree of intimacy. Their researches show that social presence is degree of specificity of other people in a mediated communication and the consequent salience of the interpersonal relationship.…”

Section: Social Presencementioning

confidence: 99%

“…Co-presence is related to the subjective experience of being together with others [19], [20]. Intimacy can be defined as the level of people taking care, trusting, expressing and making relation with others [16]. Zhang and Oetzel [21] state that immediacy is an individual perception on directness and intensity with others.…”

Section: Social Presencementioning

confidence: 99%

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The Effect of Internet Slack on Learning Performance

Hariwibowo

2019

Indonesian J. of Inf. Syst.

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In the midst of the widespread application of the internet in learning activities, this research was conducted to assess the impact of internet abuse on classroom learning outcomes. Published research shows the impact of diverse internet uses and this study aims to show the consequences of internet abuse on learning outcomes. This research was conducted on accounting class students with a hybrid learning system, where learning is done face-to-face in class but is supported by e-learning technology. The respondents of this study were 224 accounting students. Data were taken using questionnaires and 216 questionnaires were processed using SEM-PLS. The results of this study indicate that internet abuse does not moderate the influence of interaction and social presence on classroom learning performance. These findings indicate that internet abuse is not a factor that decreases student learning performance and can be an input for the design of e-learning concepts to use the internet as an interactive learning media where activities can still be controlled.

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Section: Operational Definition and Measurementmentioning

confidence: 99%

Section: Social Presencementioning

confidence: 99%

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The Effect of Internet Slack on Learning Performance

Hariwibowo

2019

Indonesian J. of Inf. Syst.

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“…Social presence is the extent to which communication channels facilitate the awareness of communication partners and interpersonal relationships during interactions [80]. According to the communication theory of social presence, the channel falls along one continuum "social presence" [81]. Previous studies have approached the social presence taking various viewpoints: (1) it was thought of as an inherent quality in the channels of communication [81]; (2) ability to send information on face expressions, postures, and nonverbal gestures [81]; and (3) relationships with wealth of information and interactivity [82,83].…”

Section: Perceived Relative Advantagementioning

confidence: 99%

“…Social presence is a significant concept because of its magnificent role in the development of technology and its effectiveness in online selling that carries the idea of a human touch [84][85][86]. e theory of social presence [81] gave birth to the construct of social presence, which is rightly construed as a primary element in the field of online social networking. According to Wei et al [87], the theory of social presence advocates that if an intermediary has a socially suitable level of job attendance, the connection will be more effective.…”

Section: Social Presence Taking the Explanation Of Qiu And LImentioning

confidence: 99%

Understanding Mobile Tourism Shopping in Pakistan: An Integrating Framework of Innovation Diffusion Theory and Technology Acceptance Model

Khan

et al. 2019

Mobile Information Systems

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Consumer adoption of mobile-based tourism shopping is an emerging but overlooked area in tourism research. Given the paybacks and potential scope of this new channel, this study attempts to bridge the gap by proposing a multimediation model investigating mobile tourism shopping (MTS) in a developing country, Pakistan. In particular, we applied structural equation modeling through partial-least-squares structural equation modeling (PLS-SEM) on 396 responses collected from mobile respondents who recently purchased tourism products using a mobile device(s). It was discovered that social presence, directly and indirectly, influences tourist intentions towards MTS. The results further show that the tourists’ perception of compatibility and relative advantages of MTS have insignificant influence on their intention to accept a mobile device(s) for tourism shopping. The findings and implications of the study furnish new vistas to research discourse and managerial significance. Economically, this research contributes to knowledge that could increase income and create jobs in the host country.

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Brands are calling your AVATAR in Metaverse–A study to explore XR‐based gamification marketing activities & consumer‐based brand equity in virtual world

Arya

Sambyal

Sharma

et al. 2023

J of Consumer Behaviour

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Brands are moving towards the Metaverse (3D immersive virtual spaces), where the growth of intangible products and nonfungible tokens (NFTs) are evolving into a new type of hybrid experience for the users. This paper aims to establish the role of a “gamification of marketing activities” and its influence on consumer‐based brand equity for intangible products (NFTs) in the Metaverse and examine the mediating role of consumers' brand engagement and brand love. To evaluate the conceptual model based on the cross‐cultural data from two emerging countries in Asia and Africa, the study followed a two‐stage, hybrid mechanism using PLS‐SEM and neural network modeling. This study provides insights into the Metaverse–a new taxonomy of technology, in the context of embodiment, presence of AVATAR, and interactivity in the virtual world, supported by the social exchange theory. This study also suggests practitioners focus on brand authenticity while projecting their brand in the Metaverse.

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The Social Psychology of Telecommunications.

Cited by 142 publications

References 0 publications

The Effect of Internet Slack on Learning Performance

The Effect of Internet Slack on Learning Performance

Understanding Mobile Tourism Shopping in Pakistan: An Integrating Framework of Innovation Diffusion Theory and Technology Acceptance Model

Brands are calling your AVATAR in Metaverse–A study to explore XR‐based gamification marketing activities & consumer‐based brand equity in virtual world

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