The social strategy cone: Towards a framework for evaluating social media strategies

Effing, Robin; Spil, Ton

doi:10.1016/j.ijinfomgt.2015.07.009

Cited by 106 publications

(111 citation statements)

References 32 publications

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“…Running social media accounts may, therefore, put a hospital's reputation in danger. Even though some pioneers have started to produce specific internal guidelines for hospitals' social media usage [24,25] …”

Section: Discussionmentioning

confidence: 99%

Social Media Landscape of the Tertiary Referral Hospitals in China: An Observational Descriptive Study (Preprint)

Wei¹,

Deng²,

Xiang³

et al. 2017

Preprint

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Background Social media has penetrated all walks of life. Chinese Healthcare Institutions are increasingly utilizing social media to connect with their patients for better health service delivery. Current research has focused heavily on the use of social media in developed countries, with few exploring its usage in the context of developing countries, such as China.Objective This study aims to examine China's best hospitals, as recognized by The National Health and Family Planning Commission (NHFPC) of the People's Republic of China, and to map out the landscape of current social media usage by hospitals when engaging with patients. MethodsWe examined the best 705 hospitals in China, collecting and analyzing their usage of popular Chinese social media applications, Sina Weibo and WeChat. Specific data included: (1) hospital characteristics (i.e. established time, number of beds, hospital type, regions/localities) and (2) status of social media usage on two of the most popular local social media platforms in China (i.e. initiated time, number of followers and number of tweets or posts). We further used a logistic regression model to test the association between hospital characteristics and social media adoption.Results A total of 537 (76.17%) tertiary-referral hospitals have created official accounts on either Sina Weibo or WeChat. Of these, WeChat is more popular than Sina Weibo. In addition, our study suggests that larger and newer hospitals with greater resources are more likely to adopt social media, while hospital type and affiliation to universities are not significant predictors of social media adoption among hospitals. ConclusionOur study demonstrated that hospitals are more inclined to use WeChat.The move by hospitals from Sina Weibo to WeChat means that patients are seen to be not satisfied by mere communication and now place more value on health services Studies have also discovered certain patterns of social media usage among hospitals; for example, large, urban, not-for-profit hospitals and hospitals that are affiliated with universities or health systems are more likely to operate official social media accounts 2 [7,8]. Despite the recognized rise in social media usage by hospitals, a survey conducted in 2014, that explored the official websites of Italian local health authorities and public hospitals, found a low presence on social media [11].Researchers [12][13][14] have also established that the effects of social media on patient engagement vary between hospitals and that substantial differences exist between social media adoption and the effects produced. Further content analysis revealed that current social media usage in public health agencies enabled the centralization of information distribution, rather than interactive communication, and a strategic communication plan was deemed necessary for expanding reach and fostering interactivity and engagement among patients [12]. A study of local healthcare

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Section: Discussionmentioning

confidence: 99%

Social Media Landscape of the Tertiary Referral Hospitals in China: An Observational Descriptive Study (Preprint)

Wei¹,

Deng²,

Xiang³

et al. 2017

Preprint

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“…It is challenging to measure the impact, significance or success of a Twitter feed, as there are multiple influencers and variables that can be analysed (Effing & Spil, 2016;Alboqami et al, 2015;Antoniadis et al, 2015;Aladwani, 2015). This exploratory study engaged in SMspecific mixed methods (Altheide & Schneider, 2013;Hart & Taylor, 2014).…”

Section: Methodsmentioning

confidence: 99%

North American park agencies’ evolving use of Twitter: A content analysis of 2014 and 2017 tweets

Halpenny¹,

Blye²

2017

Parks

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With a goal of improved social media communication by park agencies, the content from seven Englishlanguage North American park agencies' Twitter accounts were counted, interpreted, coded and compared. Trends in usage of Twitter by park agencies were examined by comparing tweets from 2014 (n=764) and 2017 (n=1,395). Special attention was directed to how park agencies address natural heritage conservation and park visitation in their Twitter feeds. Findings support a call for increased bottom-up, less controlled forms of information exchange on official park agency Twitter accounts to enhance interactivity, innovation and stakeholder input.

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Section: Methodsmentioning

confidence: 99%

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2017

Parks

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PARKS is published electronically twice a year by IUCN's World Commission on Protected Areas. For more informa on see: parksjournal.com PARKS is published to strengthen interna onal collabora on in protected area development and management by:  exchanging informa on on prac cal management issues, especially learning from case studies of applied ideas;  serving as a global forum for discussing new and emerging issues that relate to protected areas;  promo ng understanding of the values and benefits derived from protected areas to communi es, visitors, business etc;  ensuring that protected areas fulfill their primary role in nature conserva on while addressing cri cal issues such as ecologically sustainable development, social jus ce and climate change adapta on and mi ga on;  changing and improving protected area support and behaviour through use of informa on provided in the journal; and  promo ng IUCN's work on protected areas. The designa on of geographical en es in this journal, and the presenta on of the material, do not imply the expression of any opinion whatsoever on the part of IUCN concerning the legal status of any country, territory, or area, or of its authori es, or concerning the delimita on of its fron ers or boundaries.The views expressed in this publica on do not necessarily reflect those of IUCN.IUCN does not take any responsibility for errors or omissions occurring in the transla ons in this document whose original version is in English.Published by: IUCN, Gland, SwitzerlandCopyright: © 2017 Interna onal Union for Conserva on of Nature and Natural ResourcesReproduc on of this publica on for educa onal or other non-commercial purposes is authorized without prior wri en permission from the copyright holder provided the source is fully acknowledged.Reproduc on of this publica on for resale or other commercial purposes is prohibited without prior wri en permission of the copyright holder. This issue also includes book reviews for the first time.Three of the books reviewed in this issue provide essentially historical views on conservation battles under three vastly different circumstances and across three continents; Angola, the Daintree Region in North Queensland and the Nahanni in northern Canada. As Stephen Woodley points out in his review of Gordon Nelson's book on the Nahanni, "those working to conserve nature often forget they are also making history." These books remind us that dedicated individuals are central to conservation efforts around the world and we are privileged to work in an area where so many thousands of individuals around the world devote their passion and energy to conserving our natural world. Wayne's consideration and love for wildlife was also extended to the people and communities with whom he worked. He recognised early on (perhaps before many others) that successful conservation relied on successful cooperation with the communities that live side-by-side with wildlife.Importantly, Wayne understood the sacrifices and dedication of rangers. It was during his t...

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The social strategy cone: Towards a framework for evaluating social media strategies

Cited by 106 publications

References 32 publications

Social Media Landscape of the Tertiary Referral Hospitals in China: An Observational Descriptive Study (Preprint)

Social Media Landscape of the Tertiary Referral Hospitals in China: An Observational Descriptive Study (Preprint)

North American park agencies’ evolving use of Twitter: A content analysis of 2014 and 2017 tweets

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