The Socio-economic effect of Corporate Social Responsibility on Local Community Development in Southern Ethiopia

Mamo, Yodit Abebe; Sisay, Abrha Mesele; Dessalegn, Behailu; Angaw, Kiflie Worku

doi:10.1080/23311975.2022.2159749

Cited by 10 publications

(6 citation statements)

References 34 publications

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“…Attracting and retaining talent (Zainee, & Puteh, 2020); Adoption of innovative practices (Gallego-Álvarez et al, 2011); Cost savings and efficiency (Binh et al, 2022;Chen & Zhang, 2021); Aligning with legal and regulatory requirements (Yao, 2023); Community development (Mamo et al, 2023;Rudito et al, 2023).…”

Section: Practices Of Implementation Of Social Responsibilitymentioning

confidence: 99%

Models and strategies for implementation of social responsibility in modern enterprises

Pradha,

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Prasad

2024

JEIME

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As contemporary enterprises navigate the complex landscape of global business, the imperative to embrace and effectively manage social responsibility has become paramount. This research article delves into the multifaceted dimensions of social responsibility within modern enterprises, exploring the evolving role of businesses in addressing societal and environmental challenges. The study employs a comprehensive review of existing literature, case analyses, and empirical investigations to illuminate the strategies and frameworks employed by enterprises in managing their social responsibility. The first section analyses the theoretical foundations of social responsibility management, emphasizing the evolving perspectives and conceptual frameworks that guide corporate behavior. It critically evaluates the integration of ethical considerations, stakeholder engagement, and sustainable business practices within the broader context of social responsibility. The second section investigates the practical implementation of social responsibility initiatives across diverse industries. The article examines successful models and identifies common challenges faced by enterprises in aligning their operations with socially responsible practices. It analyzes the impact of such initiatives on corporate reputation, stakeholder relations, and overall business performance. This research article contributes to the existing body of knowledge by offering theoretical insights, practical implications, and future considerations for businesses seeking to navigate the dynamic landscape of social responsibility.

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Section: Practices Of Implementation Of Social Responsibilitymentioning

confidence: 99%

Models and strategies for implementation of social responsibility in modern enterprises

Pradha,

More,

Prasad

2024

JEIME

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“…Second, the results from this article confirmed the crucial role of institutional distance as a moderating factor in the relationship between CSR engagement and corporate performance. The greater the institutional distance between China and African host countries, the more challenging it becomes for Chinese manufacturing MNCs to implement a “one‐size‐fits‐all” CSR strategy (Masum et al, 2020). Chinese manufacturing MNCs' subsidiaries operating in Africa are, thus, encouraged to give ample consideration to the institutional distance before implementing their CSR strategy.…”

Section: Managerial Implicationsmentioning

confidence: 99%

Striving for sustainable development: The impact of corporate social responsibility on corporate performance of Chinese manufacturing multinationals in Africa

Zhang

2023

Sustainable Development

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The Forum of China‐Africa Cooperation benefits both China and Africa in tackling development issues. Increased foreign direct investment from China can specifically help to reduce Africa's struggles to meet its 2030 sustainable development goals. Due to insufficient global investment experience and stigmatization, Chinese multinational companies (MNCs) often experience unsatisfactory corporate performance in host countries. A successful strategy to mitigate stigma and be perceived by stakeholders as “legitimate” is through corporate social responsibility (CSR) engagement. Exploring how Chinese MNCs in Africa can achieve desirable corporate performance through CSR engagement is important to promote mutual benefits for both Chinese MNCs and African societies. This study aimed to contribute to emerging market CSR literature by examining the relationship between CSR engagement and corporate performance of Chinese manufacturing MNCs operating in Africa, with emphasis on moral legitimacy as a mediating factor and institutional distance as a moderating factor. Survey data were collected between June 2019 and January 2020 from a sample of 203 Chinese manufacturing MNCs subsidiaries in Africa. By using hierarchical regression and bootstrapping, we find that the positive relationship between CSR engagement and corporate performance is fully mediated by moral legitimacy gaining. This mediation effect is moderated by institutional distance. The results enrich our understanding of how Chinese manufacturing MNCs' corporate performance can be enhanced by addressing social challenges and promoting sustainable investment cooperation with African countries. These results are important for Chinese MNCs and authorities, as well as African public authorities when designing policies to promote China‐Africa sustainable investment cooperation.

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“…Mensah et al (2017) discovered that CSR perception has a positive impact on brand equity by demonstrating principles and values that exhibit respect and concern for customers and society. Effective communication of CSR initiatives to consumers can improve brand image and increase consumer equity towards the company (Mamo et al, 2023;Anh and Phuong, 2021). The credibility and brand equity of a company are influenced by how consumers perceive its corporate social responsibility (CSR) practises (Fatma & Rahman, 2015).…”

Section: Csr and Brand Equitymentioning

confidence: 99%

“…Moreover, CSR research has predominantly concentrated on Western nations across diverse industries, resulting in insufficient scrutiny of CSR undertakings in emerging economies such as Ethiopia. Mamo et al (2023) suggest that the banking sector's functionality and sustainability can be comprehended by examining the different dimensions of CSR, which can be efficiently executed through CSR tools. Bolton and Park (2022) propose that implementing CSR initiatives in the banking industry can increase its appeal and confer a competitive edge.…”

Section: Introductionmentioning

confidence: 99%

The Effect of Corporate Social Responsibility on Brand Equity in the Banking Industry: The Mediating Role of Brand Credibility and Brand Image

Negassa¹

2023

Preprint

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The present research endeavours to examine the impact of customers' perceptions regarding a firm's dedication to corporate social responsibility (CSR) on their allegiance to particular banking brands. The mediating factors of brand credibility and image help to facilitate the indirect relationship between corporate social responsibility (CSR) and brand equity, which is the focus of this study. The objective of the research is to investigate the plausible causal association among perceived corporate social responsibility, brand image, brand credibility, and brand equity. The study's data was obtained by conducting a survey among a sample of 320 banking customers in Ethiopia. In order to perform a thorough examination of the data, AMOS version 24.0 and structural equation modelling (SEM) methodologies were employed. The present research endeavours to broaden the conventional comprehension of the advantages that corporate social responsibility (CSR) offers to customers. It aims to address a void in the current literature by scrutinising the impacts of customers' perceptions of CSR, brand credibility, and brand image on their allegiance towards particular banking service brands. The findings of this study carry substantial implications for financial institutions, and the conclusions derived from the results are of considerable significance.

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The Socio-economic effect of Corporate Social Responsibility on Local Community Development in Southern Ethiopia

Cited by 10 publications

References 34 publications

Models and strategies for implementation of social responsibility in modern enterprises

Models and strategies for implementation of social responsibility in modern enterprises

Striving for sustainable development: The impact of corporate social responsibility on corporate performance of Chinese manufacturing multinationals in Africa

The Effect of Corporate Social Responsibility on Brand Equity in the Banking Industry: The Mediating Role of Brand Credibility and Brand Image

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