Ideas of gender equality and women’s rights have come to play a crucial role in national politics of belonging and Othering, in Europe and beyond. Based on two case studies in Switzerland, we introduce the concept of gendernativism. We consider gendernativism as a particular configuration of boundary making between supposedly unfree migrant (descendant) and Muslim women and free Swiss/Europeans which is anchored in a nativist underpinning of membership. We argue that this dichotomy (re)produces an illiberal state and is a powerful means of an intersectional, gendered, migranticized, and racialized exclusion based on nativist grounds.