“…(social position and rank) This analysis is consistent, at least in part, with previous research about Japanese speakers' conceptualisations of teinei and reigi tadashii. Ide et al's (1992) study of concepts which correlate with the notion of teinei found that it was closely associated with keii ('respect'), kanji yoi ('feeling good'), tekisetsu(sa) ('appropriateness'), omoiyari ('considerateness', 'kindness') (see also Ide and Yoshida, 1999), while in interviews with Japanese speakers, Obana and Tomoda (1994) found the terms were associated with knowing where one stands in social interactions (wakimae or 'discernment') and keigo (honorifics), which both involve 'upward' respect (that is, showing respect towards others of higher rank or status than oneself, and modesty about oneself), as well as horizontal distance. Obana (2000: 206) goes on to argue that Japanese often associate politeness with keigo (honorifics).…”