This article presents e-zines as both a legitimate data source and a basis of investigation for sociologists of popular culture. To do this, the article describes and evaluates the rise of the "fanzine" in the 1970s and 1980s along with its decline in the final years of the 20th century and parallels this with the emergence of the Internet as an "everyday" commodity. The unfolding argument is that e-zines provide a site for both the construction of (collective and individual) identities and "information age" sports fan democracy.S ince the latter part of the last century, a new cultural movement among football supporters-the e-zine-has been growing. E-zines, as online fanzines that contain interactive fan message boards, offer (usually) unofficial channels in which supporters can air their views and publicly debate subjectively important issues. As such, there may be two areas of social scientific interests in e-zines: first, the concern with e-zines as an example of cultural contestation, whereby the roots of the movement and motivations of e-zines producers are investigated. In many ways, this type of research echoes Haynes's (1995) on fanzines more than 10 years ago. Second, an appeal may be methodological, insofar as e-zines offer a rich but relatively untapped domain for sociologists of popular culture to use to tackle broader social issues that emerge in the prism of sport. The aim of this article is to open the door to both of these issues by first tracing the history of the e-zine back to the fanzine movement and exemplifying the continued links and juxtapositions of the two cultural artifacts before, second, moving on to show how e-zine discourse can, and should, be more widely used as a data source by cultural sociologists. The article begins by looking to the history of fanzines, which are argued to be the forerunner movement to e-zines.