Sensation (noun) is emergent in joint acts of sensing (verb). To sense, in other words, is to make sense, and sense making entails what we call -somatic work.‖ We investigate these dynamics in the context of olfaction, highlighting how olfaction intersects with social, cultural, and moral order-thus compelling reflexive forms of somatic work by which people manage smell (as an act) and odor (as a sign). Our data are drawn from a convenience sample of twenty-three participants who reflected on their olfactory experiences through the use of research journals. We focus on three central dynamics: participants' attribution of meaning to odors, the somatic rules that structure perception, and olfactory facework. The participants in this study attribute meaning to odor through odiferous indexes that intersect with an individual's somatic career; olfactory somatic rules entail disciplined somatic work in relation to the intensity of odor, its context, and moral/aesthetic character; because odor conveys meaning it is part of the ritualized facework of everyday life. Odor is a subtle but significant component of the culturally normative and aesthetic rituals of expressive and impressive everyday life. 1 Flesh and organs bestow the capacity to sense, but they are merely the raw materials by which somatic perception is wrought. The act of perception requires the reflexive faculty to feel or perceive.Central to the very nature of the act (Mead 1938) and to the processes of making sense of the world (Dewey 1934; Peirce 1931) somatic perception is a reflexive expression of sociality-a fundamental basis for a sensuous understanding of the social world (Stoller 1989(Stoller , 1997 and for the -possibility of a discipline of ‗sociosomatics'‖ (Berger and Luckmann 1966:208)-a dynamic in which carnal sensations -become objects to ourselves‖ (Mead 1938:429). Sensations are -both a reaching out to the world and a source of information and an understanding of that world so gathered‖ (Rodaway 1994:5).In this study we explore reflexive dimensions of somatic perception from an eclectic symbolic interactionist approach which views both the perceptive self and the signs of its perception as semiotic processes (Halton 1986;Wiley 1994). We pay attention not only to significant symbols, but also other important and much under-analyzed semiotic resources like indexes (see RochbergHalton 1982). We argue that sensation (noun) is emergent in joint acts of sensing (verb). To sense, in other words, is to make sense, and sense making entails what we call -somatic work.‖ We investigate these dynamics in the context of olfaction, and seek to contribute to sociological literatures on sensual perception¹ (also see Fine 1995) We highlight how olfaction intersects with social, cultural, and moral order thus compelling reflexive forms of somatic work by which people manage smell (as an act) and odor (as signs). We focus on three central dynamics: participants' attribution of meaning to odors, the somatic rules that structure perception, and olf...