1 The role of protein kinase C (PKC) in agonist-induced contractions of guinea-pig ileum longitudinal smooth muscle has been investigated. 2 The phorbol esters, phorbol 12,13-dibutyrate (PDBu), phorbol 12,13-diacetate (PDA) and phorbol 12-myristate 13-acetate (PMA), relaxed tissues precontracted by submaximal concentrations of carbachol, histamine or substance P. 3 This inhibitory action of the phorbol esters was reversed following the application of ouabain, a specific inhibitor of Na'-K+-ATPase. Similarly, pretreatment with ouabain inhibited the ability of phorbol esters to relax tissues precontracted by the above agonists. 4 The slow relaxation of the tonic component of contraction induced by submaximal concentrations of carbachol and histamine, and all concentrations of substance P, was abolished in the presence of ouabain. 5 In Nat-loaded tissues, PDBu and carbachol caused a concentration-dependent increase of Na'-K+-ATPase activity, assessed by ouabain-sensitive 86Rb+-uptake. Extrusion of Nat, assessed by the cellular content of the ion, was also stimulated by PDBu (the effect of carbachol was not investigated). 6 We conclude that phorbol esters inhibit the tonic component of contractions induced by submaximal concentrations of these agonists through activation of Na'-K+-ATPase. We suggest that PKC may exert feedback control over the tonic component of agonist contractions through stimulation of the pump.