“…Importantly, niche tourism products offer a counterweight to mass tourism products which involve large numbers of tourists and occur in staged settings (Novelli, 2018). Distinctions are drawn in the literature between 'macro-niches' which include culture and heritage, business, and sport and adventure, and then further segmented into 'microniches' such as gastronomy, cycling or astro-tourism (Novelli, 2005).. Over the past two decades there has occurred the burgeoning of niche tourism offerings in both urban and rural spaces (McKay, 2014(McKay, , 2017Mitura et al, 2017;Rogerson & Rogerson, 2021a;Novelli et al, 2022;Kosmaczewska, 2024). Further, in the COVID-19 environment the tourism sector experienced shifts in patterns of mobilities and in consumer demands which have boosted interest in niche tourism products and driven by the confidence of travelling in smaller groups and a less riskprone environment (Rogerson & Rogerson, 2021b, 2021c.…”