This article examines how digital technology interacts with Holocaust remembrance in post-socialist countries. Using the Lviv pogrom of 1941 as a case study, it explores how Russophone and Ukrainophone web users engage with audiovisual tributes to this event on YouTube. The article scrutinizes user engagement with Holocaust memory on two levels: the level of representation (how the pogrom is represented on YouTube) and the level of interaction (how users interact with tributes to the pogrom). The article suggest that digital media can democratize existing memory practices, but it does not necessarily lead to more pluralist views on the past.