The spectacle of feminism and machismo in two Peruvian cumbia singers: Marisol and Tony Rosado

Abstract

The objective of this research is to analyze and interpret the entertainment section of the most important media in Peru, concentrated on two private companies: Grupo La República and Grupo El Comercio, with great journalistic dominance of national information. The entertainment section is as old as the foundation of the newspapers themselves. The method of analysis with qualitative documents has allowed us to reach the conclusion that the fight for gender equality promoted by the government is a spectacle for the national press. The entertainment section of the Peruvian press has exposed the private lives of representative characters such as the singers Marisol, “La Faraona de la Cumbia” and Tony Rosado, “El Ruiseñor de la Cumbia”, from there the differences in feminism tolerated in Marisol and machismo censored in Rosado are popularized. It is concluded that the exposure of the struggle for gender equality is entertainment news where machismo and feminism are underhandedly justified with the parameter established with these public figures, that is, Peruvian cumbia singer–songwriters, and that offers evidence of the tolerance to the feminine voice that incites machismo, justifies the mistreatment of men and makes the male complaint a synonym of cowardice.

The native potato, a symbol of macho expression in the Quechua culture of Peru

“…This masculinized practice is progressively changing in communities close to cities, where access to information and education is possible: “La República compiled a list of Peruvian programs with large audiences that have been broadcasting sexist, sexist and even racist messages, which encourage violence against women” ( Bueno, 2020 ). Progressive change in gender equality is not positive due to the influence of the media with sexist and macho content, especially for Andean women: “A broader political space is required to discuss and legislate on artistic presentations and, above all, the control of information that discredits formal education in Peru” ( Gutiérrez & Munaris, 2023 ). The control of media information is not effective by the Peruvian State, this form of communication undermines the progressive development towards gender equity in Peru, especially in the field that is the subject of this work.…”

Woman Varayoc of Peruvian Andes

“…This a generational advance. On the contrary, the media exalts the historical sexism in Peruvian culture: “The public user considers feminism and machismo to be part of the spectacle in Peru, which is part of the gossip of everyday life” ( Gutiérrez and Munaris, 2023 , 02). Women in the Andean community of Peru are finally assuming their rightful place as part of society.…”