Many philosophers have offered arguments in favor of the following three theses: (i) A is epistemically permitted (or required) to believe P only if A is in a position to know that P, (ii) incoherent agents fail to satisfy the aforementioned knowledge norm of belief, and (iii) A's apparent reasons are relevant to determining what A is blameworthy for believing. In this paper, I argue that the above three theses are jointly inconsistent. The main upshot of the paper is this: even if the knowledge norm of belief is correct, it cannot explain some deontic requirements governing belief.