The state and evolution of organic fruit and vegetables: production and market at a world scale

Willer, Helga; Meier, Claudia; Schlatter, Bernhard; Trávníček, Jan

doi:10.17660/actahortic.2023.1367.1

Cited by 38 publications

(47 citation statements)

References 7 publications

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“…Still, it is believed that most of the Fijian produce is typically regarded as coming from the purest sources. Both nations' organic agricultural land use have enormous growth potential and can penetrate the global retail market by providing indulgences in natural and pure produce (Willer et al. , 2021).…”

Section: Methodsmentioning

confidence: 99%

“…The Oceania region, which includes Australia, New Zealand and other Pacific Island nations, accounts for 1.3% of the world's organic food retail sales. Although, FiBL and IFOAM report 2022 does not indicate any significant organic food retail and international sales for New Zealand and Fiji, it is important to investigate consumers' intentions to purchase organic food in these continents given the enormous potential for organic agricultural land use, growth, food production and sustainability in the region (Kemsey, 2021; Morrision and Williams, 2022; Willer et al. , 2021).…”

Section: Introductionmentioning

confidence: 99%

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Determinants of organic food purchase intention: the moderating role of health consciousness

Devi,

Singh,

Roy

et al. 2023

BFJ

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PurposeThe purpose of this study is to understand the effects of self-risk perception and health consciousness on the intention to purchase organic food. The study also explored external factors, such as social networking, culture and their impact on attitude, self-risk perception and purchasing organic food.Design/methodology/approachThis study uses a quantitative research method to collect data from New Zealand and Fiji (N = 701). The data analysis used the partial least squares path modeling technique (PLS-PM) to test the proposed model.FindingsThe empirical results revealed that self-risk perception positively influenced organic food intention. The results show that the health consciousness level strengthens the relationship between self-risk perception, beliefs, values and purchase intention. The health consciousness level dampens the relationship between social networking and purchase intention.Research limitations/implicationsThe findings of this study provide valuable insights into the guidance and promotion of Fijian and New Zealand's organic food industry. This study enables marketers to develop health-related promotional tactics to stimulate organic food sales. It gauges organic food promoters to use social media-oriented consumer networking to spread health awareness swiftly.Originality/valueThis comprehensive study extends the literature by scrutinizing the profundity of self-risk perception and health consciousness in influencing and explaining consumers' purchase intentions. Aside from ample growth in the study of organic food purchase intention, which commonly replicates simple relationships, this study ascertains deeper meaning and new relationships to understand the moderating role of health consciousness levels in organic food studies, expanding the theory of planned behavior.

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Section: Methodsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Determinants of organic food purchase intention: the moderating role of health consciousness

Devi,

Singh,

Roy

et al. 2023

BFJ

View full text Add to dashboard Cite

show abstract

“…Even despite the global economic downturn and reduced consumer spending due to quarantine restrictions, demand for organic food products has increased. Data released on February 15, 2022 by FiBL and IFOAM reveal a global trend towards a rapid increase in the area with the use of organic technologies and the number of operators of this market [3,19].…”

Section: Theory/calculationmentioning

confidence: 99%

Improvement of pricing on the market of organic products

Stepasyuk,

Cherednichenko,

Sukhostavets

et al. 2023

IOP Conf. Ser.: Earth Environ. Sci.

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Modern organic agriculture is increasingly gaining momentum against the background of worsening economic, social and environmental problems. In recent years, interest in environmentally friendly production has been growing in many areas. In particular, agriculture in this direction satisfies the needs of mankind for quality products and has a positive effect on restoring the natural fertility of the soil, which contributes to the maintenance of the natural balance. The purpose of this study is to analyze the pricing process on the market of organic products and the justification of recommendations for improving the pricing methodology and determining the equivalent price for organic agricultural products. The work uses: dialectical method, methods of systematic and comparative analysis, economic-statistical and graphic methods, methods of computer information processing. It has been established that the leaders of organic agriculture are countries that have formed systemically influential supranational institutions and societies. When comparing the economic efficiency of production, it was determined that an agricultural enterprise with the production of organic products receives less gross production, net income and profit per 1 ha of farmland than conventional ones. The price analysis of the organic market in Ukraine revealed the need to modify generally accepted approach to pricing. The proposed equivalent price can be a guideline for improving the price policy in organic production.

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“…Researchers have therefore understandably focused on factors that motivate consumers to purchase and consume organically grown food. To our knowledge, these factors have been appraised in one country only (Willer et al, 2021;Basha et al, 2021). Comparisons between two countries that share a border and patterns of lifestyle, culture and religion have not yet, to our knowledge, been reported.…”

Section: Introductionmentioning

confidence: 98%

Organic food purchasing behaviour in Qatar and United Arab Emirates: a comparative case study

Basha,

Al Ali,

Balaraman

et al. 2024

JIMA

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Purpose This study aims to investigate the determinants of United Arab Emirates (UAE) and Qatar consumers’ perceptions of organic food. Design/methodology/approach Using a survey approach and focusing on six known determinants identified from empirical studies, data were analysed using a mean difference analysis and a multi-regression model. Findings Citizens in both countries had similar access to organic food products, yet consumer perceptions differed significantly. Given the geographical, cultural and topographical proximity and similarities of these countries, differences in the mean values indicate that targeted or bespoke marketing is required to attract customers. Research limitations/implications One limitation of this study its sample size that may limit the generalizability of its results. However, the highly statistically significant results offset this to some extent as the differences the authors have demonstrated are likely to be real. These do require confirmation by further similar studies. The study relied on a random sample of respondents who might have exhibited bias in answering questions. Practical implications The two countries central to this research study, the UAE and Qatar, have vested interests in supporting the organic food product market that mainly concern supporting and promoting the health of their citizens and the environment. As shown in this paper, the key obstacles preventing consumers’ accessing organic products are availability and price. With appropriate governmental subsidies and logistics support, however, these barriers can be overcome. Social implications If governments are sincere in their declarations that the health and welfare of their citizens is of prime importance, they will support attempts to promote the sale and consumption of organically grown food. The results of this study can help to inform such policies. Originality/value This study provides insights into the most important factors that influence consumers’ attitudes towards organic foods. This study fills a gap in the existing research on consumer buying behaviour for organic food in two Middle Eastern countries.

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The state and evolution of organic fruit and vegetables: production and market at a world scale

Cited by 38 publications

References 7 publications

Determinants of organic food purchase intention: the moderating role of health consciousness

Determinants of organic food purchase intention: the moderating role of health consciousness

Improvement of pricing on the market of organic products

Organic food purchasing behaviour in Qatar and United Arab Emirates: a comparative case study

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