The State of Methodological Practice in International Marketing Research

Taylor, Charles R.; Bowen, C. Luke; Bang, Hae‐Kyong

doi:10.1108/s1474-7979(2011)0000022010

Cited by 4 publications

(3 citation statements)

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“…Javalgi et al (1997) have analyzed an article published in specific journals of general business, general marketing, international business and international marketing and reviewed topics, trends and contributors in international marketing. Even in the most recent reviews, a state of methodological practice in international marketing research (Taylor, Bowen, & Bang, 2011), guidelines for cross-national research in marketing have been summarized. In the reflections on international marketing (Cavusgil & Cavusgil, 2012), authors have drawn attention to major disruptions impacting international marketers.…”

Section: Discussionmentioning

confidence: 99%

A Literature Review, Classification, and Simple Meta-Analysis on the Conceptual Domain of International Marketing: 1990–2012

Rana¹,

Sharma²

2015

Advances in International Marketing

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Section: Discussionmentioning

confidence: 99%

A Literature Review, Classification, and Simple Meta-Analysis on the Conceptual Domain of International Marketing: 1990–2012

Rana¹,

Sharma²

2015

Advances in International Marketing

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“…By 2005, my own analysis for a Journal of Advertising article suggested some improvement, but that there was quite a ways to go. As observed by Taylor, Bowen, and Bang (2011), cross-national teams are beneficial in bringing diversity of perspective. For example, Malhotra, Agarwal, and Peterson (1996) note that such teams can play an important role in combining emic and etic perspectives.…”

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confidence: 94%

The importance of research by cross-national teams

Taylor

2016

International Journal of Advertising

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have also been crucial in fostering the strong relationship between IJA and ICORIA. Thanks are also due to George Christodoulides of Birkbeck, University of London, for his hard work in organizing ICORIA 2015. Martin Eisend has done an outstanding job of organizing a very strong group of papers covering a wide range of topics addressing issues including brand placement, advergames, pharmaceutical advertising, culture's impact on social media advertising, the role of organizational culture in implementing integrated marketing communications, the impact of online reviews on sales, adolescent attachment styles' impact on brand trust, and how humor interacts with the use of ethnic minorities in ethnic advertising. Among this collection of high-quality papers, there is surely something of interest for all. I would like to call attention to the article by Chan, Tse, and Hung (2016) on advertising productivity in top advertising journals. While these studies are sometimes controversial due to author ratings in terms of both publications and citation being based on a given time period and specific chosen set of journals, the authors have done an excellent job of justifying their choices in order to examine author productivity since 2000. While I would urge caution in interpreting these findings are overall 'ratings' of authors in the field, as some authors may publish papers on advertising in leading marketing, communications, psychology journals, or those in other related fields, inclusion on one the list is nonetheless indicative of substantial contribution to our field and my hope is that it is widely applauded. Moreover, the authors' finding of a more geographically dispersed author base for the advertising literature than existed before is something that I think all can agree is a positive development. Eisend's (2017) introductory article echoes this sentiment with a finding that more cross-national research teams are publishing in the advertising literature than ever before

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“…International research teams knowledgeable about the cultures and related aspects under investigation are considered to increase the extent of research reflexivity and provide a possibility to observe complex cultural dynamics and their effects on cross-border social practices (Amelina, 2010). As observed by Taylor et al. (2011), cross-national teams offer advantages in terms of bringing a diversity of perspective, and such teams can play an important role in combining emic and etic perspectives (Malhotra et al ., 1996).…”

Section: Introductionmentioning

confidence: 99%

Emic and etic perspectives in transnational migration research: methodological reflections of a cross-national research team

Sasiwongsaroj,

Ono,

Duangkaew

et al. 2024

QRJ

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PurposeThis article presents fieldwork perspectives and research reflexivity gained from the cross-national research team, with the aim of promoting better qualitative research practices in transnational research. It focuses on how the team incorporates diverse cultural perspectives and insider and outsider roles to enhance the research in the data collection process.Design/methodology/approachThis article is drawn from the authors' qualitative research with 25 Japanese retirees in Thailand, addressing cultural challenges encountered by researchers in the cross-national team when conducting field research.FindingsOur findings indicate that researchers with an emic view in the cross-national team who shared nationality and cultural background as the participants facilitated an effective recruitment process and productive collaboration in data gathering. They also served as cultural brokers, tailoring smooth communication during interviews on certain cultures, participant traits and sensitive issues. On the other hand, the outsiders helped the team uncover more transnational issues that the insiders had overlooked. Additionally, combining emic and etic perspectives helps to avoid ethnocentric narratives or purely etic and emic conclusions.Originality/valueThis article addresses a gap in the methodological reflections in transnational research that remains largely overlooked. Our reflection highlights the advantages of cross-national teams, which include researchers from emigration and immigration countries. Their status and roles as insiders and outsiders significantly facilitate a positive impact on the research process and increase the extent of investigating the complex cultural dynamics of transnational practices. The incorporation of emic and etic perspectives is suggested in the methodological approach for transnational migration research.

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The State of Methodological Practice in International Marketing Research

Cited by 4 publications

References 32 publications

A Literature Review, Classification, and Simple Meta-Analysis on the Conceptual Domain of International Marketing: 1990–2012

A Literature Review, Classification, and Simple Meta-Analysis on the Conceptual Domain of International Marketing: 1990–2012

The importance of research by cross-national teams

Emic and etic perspectives in transnational migration research: methodological reflections of a cross-national research team

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