“…Recall that micro-level hypotheses posit that increases in transportation, breach, narrator trust, congruence, and characters are likely to influence audience members to agree with narrative content. Empirical tests support that narrative transportation (Jones, 2014), congruence (for example, McBeth, Lybecker, and Garner, 2010;Shanahan, Jones, and McBeth, 2011;Jones and Song, 2014;Lybecker, McBeth, and Kusko, 2013;Shanahan, Adams, and McBeth, 2013), and characters (Jones, 2010(Jones, , 2013 are effective in persuading individuals' policy preferences.…”